Fevicol ad fest airs on Zee Network

MUMBAI : Jashn Manao Haisha, an ad festival of Fevicol TV commercials, was recently launched on Zee network by advertising agency Ogilvy & Mather and Pidilite Industries.

The promo, which was officially kicked off on 30 September, will run till 13 October on the Zee Network and will also feature a contest for the public and a couple of specially produced TV programmes, says a press release from O&M.

Titled Kya Idea Hai, the details of the contest will be telecast at 9:30 pm every night on all channels in the Zee Network. Viewers will get to see six award winning Fevicol commercials and will have to choose the best three ads from them. Those whose selection matches that of the panel of judges will get a shot at a number of prizes including cars, two-wheelers, television sets and cameras, says the release.

Also as part of the campaign, Zee TV will telecast Hum Dil Jod Chuke Sanam, a two-part comedy serial featuring a number of well-known TV stars. While the first part of the programme will air 9:30 pm tonight, the second part will be shown on 12 October.

Zee TV will also telecast Sticky Situations, Haisha Scenes, on weeknights, a programme that will feature clippings of funny `sticky' scenes from TV shows and serials, the release adds.

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