MUMBAI: "Brand Therapist", Pharma Communication Services , a new division aimed specifically at meeting communication requirements of pharma companies to build brands, was launched by Mudra Communications Pvt Ltd. in Gujarat today.

The division will soon have offices in Mumbai, Delhi and Bangalore, states an official release.

Mudra's pharma division will strive to provide all communication solutions to pharma companies such as covering the areas of brand names , packaging design, communication strategy formulation , development of visual aids , give away literature and event management for medical conferences, says an official release.

"With the product patent regime due in 2005 , pharma companies will need to have a strong research and development and brand. This will require a sound understanding of doctor and paramedic behavioral aspects , motivation etc. to develop new innovative marketing mix to break through the clutter and build a successful brand" , Mudra Pharma Division, Executive Director , Alan D'Souza was quoted as saying in the release.

The division also proposes to conduct seminal research in areas such as doctor profiling and understanding prescription habits, relative importance of promotional tools etc.