Plantronics, MGM tie up for 'Die Another Day' promo

CALIFORNIA: Plantronics which claims to be the world leader in lightweight communications headsets and the exclusive headset partner for MGM Pictures and Eon Productions' new James Bond film Die Another Day have announced a multiple market promotion

This offers consumers one free adult ticket to this year's Bond movie when they purchase a Plantronics headset. More than 25,000 retail outlets and wireless carrier stores in the US will participate in this promotion with point-of-sale materials and in-store displays. The promotion will also be offered in Australia and various European countries, as well as on the Plantronics Web site.

To participate in the US promotion, consumers must purchase a specially marked Plantronics M130-series headset for their cellular or cordless phone featuring a Die Another Day movie coupon. They then complete the promotional offer form on the packaging and mail it, along with their proof-of-purchase, before 28 February 2003. Consumers will receive one free adult ticket to Die Another Day or any other MGM/UA Film.

Produced by Michael G. Wilson and Barbara Broccoli Die Another Day will premiere in theaters in the US and UK on 22 November. Movie tickets can be redeemed at over 17,000 movie theaters in the US, and most major theatrical venues in international markets through 28 February 2003, or while supplies last.

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