MAM

Leo Burnett looks to bright future in a new office

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/14/itv_0.gif?itok=641rakzK

MUMBAI: A spectacular new office reflecting Leo Burnett India's vision. Modern, bigger than what it is today and ready to face the challenges of the future.

That is how Richard Pinder, managing director, Leo Burnett Asia Pacific, and Arvind Sharma, CEO and chairman, Leo Burnett India, described it at the official unveiling on Thursday of the Big Apple, the building, which will house Mumbai operations as well as the corporate office.

Sharma said that he saw consumer finance and biotech as areas where there will be huge potential in the near future as far as Leo Burnett was concerned.

Among the current clients, Coke's hot beverages subsidiary Georgia had massive expansion plans lined up for the next four years, Sharma said. Tea/coffee vending machines covering the whole country, 500,000 in all was what was being planned, he added.

India, China and Vietnam are the three key markets where Leo Burnett sees maximum potential as far as the Asia-Pacific was concerned, Pinder said. Referring to India, Pinder said that it currently contributed 10 per cent ($70 million) of the $700 million worth of business that the Asia Pacific generated for Leo Burnett. That's just 1 per cent of the global business though.

There are three core focus areas Sharma said would guide Leo Burnett's future plans - creativity, diversification of services and sourcing synergies of all the interconnected businesses.

Talking about the new office, Sharma said: "We wanted it to combine the functional and aesthetic sensibilities that the best of advertising embodies. We wanted a place where our employees will enjoy coming to every morning and that our clients will be delighted to visit. The space, transparency and vibrant colours, symbolise the Leo Burnett culture of a stimulating and warm organisation, of a very human employer."

Anticipating the ever-changing and ever-diversifying needs for services, the office infrastructure is completely flexible, allowing for swift change, adding of new competencies and departments. Besides, it is completely open, without any walls or boundaries, without rooms or cabins, which allows people to freely interact.

"Gone are the days when creating ads was a sequential process and when creative, account management, planning and media existed as separate silos," Sharma said. "Ads are now about breakthrough ideas that can be executed across a variety of media. This is why we made sure that employees from each department are able to share ideas and brainstorm together. And while organisations are always hierarchical, here we have removed all the visible boundaries and layers to create an open,free atmosphere where everybody's voice will be heard."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Alia-Bhatt.jpg?itok=s3RV8akR
Gionee unveils campaign by Mullen Lintas

MUMBAI: As a smartphone player that harbors ambitions of captivating the populace of this country with its offerings, Gionee has done itself proud by emerging a hot favorite amongst other emerging players. In a short span of time, it has managed to cross over 1.25 crore customers and the numbers...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/oppo-deepika.jpg?itok=nE3rlV_2
Oppo launches F3 Plus, kickstarting 'group selfie' trend

MUMBAI: The ever-evolving global smartphone brand Oppo, kick started the ‘Group Selfie’ trend today by launching the new Selfie Expert F3 Plus, priced at Rs 30,990. The F3 Plus features the brand’s first dual front camera including a first-ever 120-degree wide-angle Group Selfie Camera. The F3 Plus...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/patanjali-reckitt-hindustan_lever_0.jpg?itok=nAwbIyIu
Biggest advertisers on television during first eleven weeks of 2017

BENGALURU: The Music genre represented solely by Indian music company Super Cassettes Industries (Super Cassettes) was the third largest TV advertiser in terms of ad insertions during the first eleven weeks of 2017. The biggest TV advertising genre is of course a cliché – the FMCG genre followed...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/vivo-ipl17.jpg?itok=iNCfLrxt
Don't miss a single Hot IPL moment

MUMBAI: Hotstar, India's leading video-on-demand platform has launched its Vivo IPL 2017 commercial, a clarion call to get ready for the most avidly watched cricket tournament of the year. Hotstar, which is the exclusive digital streaming partner for Vivo IPL, has kicked off its campaign with a 60...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/fastrack2.jpg?itok=arKksj7y
Fastrack signs multi-year partnership with The Music Run

MUMBAI: Fastrack, an iconic youth accessories brand, has extended its association as the Presenting sponsor of The Music Run™, the fastest growing event in the mass running and entertainment space globally.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/MIB800.jpg?itok=RHZfbqeL
Audo-visual, electronic media greatest beneficiary of Govt ads in 2016-17

NEW DELHI: A sum of Rs 5.0983 billion was spent on government advertisements through the audio video and electronic media.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/Ranveer_Singh-DurexIndia.jpg?itok=-tVA_evR
Ranveer Singh continues Durex association with denims

MUNBAI: Bollywood superstar Ranveer Singh reinforced his association with Reckitt Benckiser’s condom brand Durex. The actor has now decided to endorse the rubber maker’s new denim product line - denims. Singh tweeted about the announcement today along with a teaser video from his official handle @...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Ministry_Ayush-ASCI.jpg?itok=pyr8Xpnq
Over 250 complaints of misleading ads about AYUSH products since Jan 2015

NEW DELHI: The Advertising Standards Council of India (ASCI) referred 263 complaints of allegedly AYUSH products related advertisements to the Consumer Affairs Ministry since January 2015, including seven advertisements of herbal medicines in 2016.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Woodland-800x800_0.jpg?itok=v8zCy5jP
Season 2 of Woodland's #AgainstAllOdds digital campaign returns

Mumbai: The second season Footwear and apparel and apparel accessories brand Woodland’s #AgainstAllOdds digital campaign is back with highlighting the stories of people who are pursuing offbeat adventure sports in spite of severe obstacles.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories