Starcom wins LVMH media account

MUMBAI: The Louis Vuitton Moët Hennessy (LVMH ) Watch and Jewellery account has finally found its media house in India. In a pitch against eight other media agencies, Starcom MediaVest Delhi bagged the account and it is now ready to spearhead their launch in India.

The Paris-based LVMH, one of the world's leading luxury product groups, recently launched its watch & jewellery division in India. TAG Heuer and Christian Dior, two of the group's star brands, will herald their entry into the country, said to be an extremely important and promising market for them, an official release states.

"We are thrilled and proud to be associated with LVMH. Starcom will handle all the brands under the W&J division: Christian Dior, TAG Heuer, Ebel and Zenith. The product category is still unexplored in our country and therefore our work will be extremely challenging. We cannot rely on past examples - we will have to create them. India is a key market for LVMH and our strategies coupled with their excellent team will ensure that India retains its priority and develops strongly in the coming years," the release quoted Andrey Purushottam, managing director, Starcom MediaVest India, as saying.

"One of my key responsibilities is to spearhead our Delhi operations," Ravi Moorthy, media director, Starcom MediaVest Mumbai. "Delhi is an exciting market and our recent big wins show the faith the clients have reposed in us in the face of established competition. Starcom has begun investing strongly in Delhi in terms of people and systems. As is our norm in a people's business, we are going through a rigorous process in setting up a strong team at Delhi."

Gilles Mangin, general manager LVMH Watch & Jewellery India, confirmed that "India will be an important pillar for the Watch & Jewellery business in the near future, so we needed to choose our media partner very carefully. Starcom showed the best understanding of the product category - luxury watches - which is not a sector widely advertised in India and needs careful analysis to avoid wastage. They also demonstrated professionalism and reactivity. Moreover, the W&J division will be the first one to advertise in India."

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