Starcom wins LVMH media account

MUMBAI: The Louis Vuitton Moët Hennessy (LVMH ) Watch and Jewellery account has finally found its media house in India. In a pitch against eight other media agencies, Starcom MediaVest Delhi bagged the account and it is now ready to spearhead their launch in India.

The Paris-based LVMH, one of the world's leading luxury product groups, recently launched its watch & jewellery division in India. TAG Heuer and Christian Dior, two of the group's star brands, will herald their entry into the country, said to be an extremely important and promising market for them, an official release states.

"We are thrilled and proud to be associated with LVMH. Starcom will handle all the brands under the W&J division: Christian Dior, TAG Heuer, Ebel and Zenith. The product category is still unexplored in our country and therefore our work will be extremely challenging. We cannot rely on past examples - we will have to create them. India is a key market for LVMH and our strategies coupled with their excellent team will ensure that India retains its priority and develops strongly in the coming years," the release quoted Andrey Purushottam, managing director, Starcom MediaVest India, as saying.

"One of my key responsibilities is to spearhead our Delhi operations," Ravi Moorthy, media director, Starcom MediaVest Mumbai. "Delhi is an exciting market and our recent big wins show the faith the clients have reposed in us in the face of established competition. Starcom has begun investing strongly in Delhi in terms of people and systems. As is our norm in a people's business, we are going through a rigorous process in setting up a strong team at Delhi."

Gilles Mangin, general manager LVMH Watch & Jewellery India, confirmed that "India will be an important pillar for the Watch & Jewellery business in the near future, so we needed to choose our media partner very carefully. Starcom showed the best understanding of the product category - luxury watches - which is not a sector widely advertised in India and needs careful analysis to avoid wastage. They also demonstrated professionalism and reactivity. Moreover, the W&J division will be the first one to advertise in India."

Latest Reads
Radio City makes us experience Mumbai

Radio City has created a campaign that makes us experience a city even with eyes shut. The film Taxi Driver, is based on this emotion. To make this idea more experiential, the thought will be adapted in print, on-air, digital and on-ground.

MAM Marketing MAM
MP Birla Chetak Cement's new TVC is truly Rajasthani

MP Birla Chetak Cement has rolled out a new TVC conceptualised by Ogilvy Kolkata and produced by Conversation Films.

MAM Marketing MAM
Hitachi's new automated service platform

Hitachi Systems Micro Clinic, system integrator and a specialist in managing end-to-end IT infrastructure solutions and services, has announced the launch of an automated service delivery platform Hawkeye 3.0, which aims at enabling organisations to increase productivity and efficiency. The...

MAM Marketing Brands
The ins and outs of femvertising

MUMBAI: How many times have you come across ads that seek to empower women and ask them to take on the world (at times by using their product)? The general tendency of advertising in the seventies and the eighties was to objectify women in order to fascinate the ‘male audience’ to buy their...

MAM Marketing MAM
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories