CMM to take the talent search route too

NEW DELHI: It is not just television channels that are planning to use music to spread the message about the mesage of the menace of aids. Levi Strauss (India) working through the Levi Strauss Foundation have announced that on the occasion of World Aids Day (1 December), the company, in association with Freedom Foundation , an NGO working with Aids patients, will bring together the rock music talent for the purpose of hosting a rock show at Pragati Maidan, New Delhi. This show would serve as a forum to call upon the youth of the country to take up the challenge of battling and vanquishing the scourge of AIDS.

Bipashu Basu, Farhan Akhtar, Ruby Bhatia as well as VJs from Channel V and B4U Music have extended their support by featuring in a new music video Candywalk which was created by the Levi Strauss Foundation and Freedom Foundation exclusively for the purpose of spreading the message of the Battle against AIDS through television.

The concert will feature bands including New Delhi's Them Clones, Envision and Orange Street, Chennai's Moksha and Mumbai's Pentagram. The Show will be held at Hamsadhwani Theatre, Pragati Maidan at 5 pm.

Prior to this show, in the last one month, Levi Strauss (India) and Freedom Foundation have been actively involved in a 'Peers Educators' workshop. They have educated 70 young people from across India about AIDS/HIV and these young leaders have been entrusted with the task of spreading this message to their peers in their cities. This programme titled A Time to Lead was carried out with the objective of raising awareness levels of youth about the epidemic. This Peer Education Workshop aims to reach out to 5000 young people, by 1 December.

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