CMM to take the talent search route too

NEW DELHI: It is not just television channels that are planning to use music to spread the message about the mesage of the menace of aids. Levi Strauss (India) working through the Levi Strauss Foundation have announced that on the occasion of World Aids Day (1 December), the company, in association with Freedom Foundation , an NGO working with Aids patients, will bring together the rock music talent for the purpose of hosting a rock show at Pragati Maidan, New Delhi. This show would serve as a forum to call upon the youth of the country to take up the challenge of battling and vanquishing the scourge of AIDS.

Bipashu Basu, Farhan Akhtar, Ruby Bhatia as well as VJs from Channel V and B4U Music have extended their support by featuring in a new music video Candywalk which was created by the Levi Strauss Foundation and Freedom Foundation exclusively for the purpose of spreading the message of the Battle against AIDS through television.

The concert will feature bands including New Delhi's Them Clones, Envision and Orange Street, Chennai's Moksha and Mumbai's Pentagram. The Show will be held at Hamsadhwani Theatre, Pragati Maidan at 5 pm.

Prior to this show, in the last one month, Levi Strauss (India) and Freedom Foundation have been actively involved in a 'Peers Educators' workshop. They have educated 70 young people from across India about AIDS/HIV and these young leaders have been entrusted with the task of spreading this message to their peers in their cities. This programme titled A Time to Lead was carried out with the objective of raising awareness levels of youth about the epidemic. This Peer Education Workshop aims to reach out to 5000 young people, by 1 December.

Latest Reads
HUL top advertiser; Dettol enters top 5 in BARC week 32

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

MAM Marketing Brands
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories