PHOENIX : Limelight Networks which claims to be the price-performance leader in IP transport services, has announced a new agreement with Adsertion Technologies the leading provider of targeted advertisement insertion technology. This new alliance provides an all-in-one Internet broadcast package that enables terrestrial radio stations to expand audiences and provide a new revenue source by extending broadcasts to the Internet. The alliance also creates a turnkey way for Internet-only broadcasters to lower delivery costs as well as capture online advertising revenues.

Competition from digital, satellite and Internet-only radio stations is challenging many terrestrial radio stations to expand their audience base via Web transmissions. Stations have discovered that adding Internet broadcast capabilities can require new royalty payments, investments in technology, and present unique challenges since radio stations are typically not allowed to retransmit advertisements from their terrestrial broadcasts online.

Adsertion Technologies provides technology that offers truly seamless ad insertion that can be achieved without cumbersome downloads of a player to the users' PC. Adserstion's solutions are compatible with various platforms including Windows NT and Macintosh. The company's proprietary audience tracking and reporting technology assists in generating reports now required as a result of recent changes in the law.

Improving upon industry-standard media-encoding technology (Windows Media and Real), Adsertion allows traditional and Internet broadcasters to create new ad inventory with Adsertion's interactive, targeted flash-media advertising. Adsertion targets and delivers interactive gateway/channel start and in-stream advertisements within the audio broadcast, thus avoiding end-user downloads and minimizing audio level fluctuations and "ad firing" delays. This not only provides broadcasters with increased ad inventory, but also enables advertisers to reach their target audience with greater accuracy. Adsertion couples the interactive flash-media ad insertion with Limelight Networks' distributed streaming services from multiple delivery locations around the Internet.

Limelight Network's innovative IP Transport solutions utilise the Edge of the Internet to improve the delivery of rich media. The EdgePrism family of products enables customers to deliver an extraordinary Internet experience while controlling costs and simplifying complexity. The robust technology behind Limelight Networks installs quickly and provides customers with the most cost-effective method of adding richer, more engaging features to their Web sites without change to existing Web server code.

Limelight Networks claims that its technology is becoming the first choice for the Internet radio space. The combination of price/performance and proven track record enable broadcasters to expand their audience and reduce delivery costs and infrastructure complexity. The company claims to be delivering nearly half of the traffic in terms of hours listened for the top 10 Internet radio networks according to Measurecast reports. The company is seeing great momentum in this space, where controlling costs is critical.

Adsertion states that its proven technology provides truly seamless ad integration. This means that customers avoid truncated ads, dead air space, and media player downloads due to constant revisions. Adsertion's patent pending techniques accommodate the chaotic environment associated with traditional radio stations providing ad transitions that are imperceptible from a listener perspective.