MAM

Rock 'n' roll with Cartoon Network's 'Toon Yatra'

MUMBAI: Cartoon Network is all set to inject fun 'n' frolic into the lives of kids who go wild at Dexter's crazy antics in the laboratory and adore the loveable dog Scooby Doo. In order to celebrate the festive season, the channel has announced Toon Yatra. The second leg of the event takes place at the MMRDA Grounds Bandra East on 24 November from 4 pm.

Toon Yatra will be a four hour nonstop enter-toonment extravaganza complete with a masala mix of mega-toon stars, foot-tapping music, rip-raving dances, wacky games and mind-blowing prizes.



The Powerpuff Girls, Scooby-Doo, Dexter, Dee Dee, Johnny Bravo and Tom and Jerry will feature in the event. In addition to dances by Cartoon Network toon stars, Toon Yatra will include a variety of games and prizes for kids and parents. Cartoon Network’s disco divas and dudes will also be dancing their way through Kolkata (1 December) and New Delhi (8 December).

To promote Toon Yatra, the Network is launching an aggressive marketing blitz. This includes online mechanisms like viral emails, which will be sent to all members of Toon Headquarters, off-air campaign including press ads and mobile vans. Toon Yatra flyers and entry passes will also be distributed in schools in Mumbai city.

Kids in other cities need not feel left out as Toon Yatra also has an on-air contest running until 30 November 2002. All they need to do is write in to Cartoon Network or log onto www.cartoonnetworkindia.com and cast their votes for the grooviest toon dancer on Cartoon Network. Five grand prize-winners will win exclusive Powerpuff Girls guitars while 200 kids will win specially designed Toon Yatra T-shirts. Cartoon Network 2003 calendars are also up for grabs for 5000 kids.

As far as the Mumbai event is concerned, Toon Yatra passes will be available from 20 November onwards at Asiatic Super Store, Landmark Citi, Toys Kingdom, B. Desai Road; Bulls Eye, Recreation Club, Santa Cruz East; Citi Center, S V Road, Goregaon West and Akbarallys, Santa Cruz West. Kids can collect the passes between 9 am and 7 pm until 24 November.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/Orient.jpg?itok=FhwpwcEi
Orient Electric rolls out new TVC to promote IoT-enabled air coolers

In line with its marketing strategy for the summer season, Orient Electric has launched a new TVC campaign featuring long-standing brand ambassador MS Dhoni to introduce its new range of IoT-enabled air coolers.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/viraj.jpg?itok=DUvTSGjz
VURoll introduces new features to transform the social media management for brands

Gurgaon based VURoll, India's first multi-channel DIY social media management platform, today introduced its latest version with new and exciting features.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/netal.jpg?itok=Kq9h15qS
Aquawhite signs popular characters - Peppa Pig, Angry Birds, Hello kitty

Aquawhite, the leading oral-care brand from JHS Svendgaard Laboratories Ltd (JHS), has announced signing up yet another brand collaboration to add to its fast increasing bouquet of character associations.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/sachin.jpg?itok=-kW1LUBE
JetSynthesys celebrates Sachin Tendulkar’s birthday the digital way; fans to play a game of cricket and wish the Master Blaster Live!

JetSynthesys, a leading digital entertainment and gaming company, announced the celebration of Sachin Tendulkar’s 46th birthday on Sachin Saga Cricket Champions and 100MB.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/gandhi.jpg?itok=HtceDD52
Papa CJ launches unique campaign urging people to cast their votes

Papa CJ has launched a unique campaign, created in collaboration with White Rivers Media and Ad Parody, urging people to cast their important vote.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/mix.jpg?itok=gE6MJ-Fy
GolinOpinion wins PR mandate for Charmboard

GolinOpinion, the PR agency of the MullenLowe Lintas Group, has been awarded the PR mandate for Charmboard, an in-video discovery platform. The agency was appointed after a multi-agency pitch for its distinctive PR and creative approach.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/sundeep.jpg?itok=Y54Sn34A
Benetton India launches #UnitedByVote campaign to show the power belongs to you

MUMBAI: United Colors of Benetton, with a strong legacy of creating impactful campaigns over the years and taking bold stands on causes impacting the society, recently introduced its new campaign in India for the National Elections titled UnitedByVote. The new campaign and initiative is another...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/v.jpg?itok=xjLWiDzA
[Podcast] Media Minds: Times Bridge sr VP discusses global partnerships

The global investments and partnership arm of The Times Group of India, Times Bridge has been instrumental in introducing a number of digital-led global companies, like Uber, Smule, Coursera, among others to India, giving the technology market of India a distinct edge.

MAM Podcasts
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/24/American_Tourister-Virat_Kohli.jpg?itok=cyiylMY-
American Tourister grants #Youraccesstotheworld with its fun new campaign

In the past, the pursuit of happiness revolved around growing up, getting a job, and ultimately buying a home. However, the millennials have turned this equation on its head/other way around.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories