MAM

Non C&S homes serviced better by Disney, says BVTI

MUMBAI: Even though Disney may not be entering India in the near future, the little mouse seems determined to derive the maximum mileage out of its presence in the country.



In what seems to be a series of ads targeting the advertising fraternity, Buena Vista, the agency that markets the little mouse and his coterie in India, have been stressing the fact that Mickey and his friends enjoy more clout with audiences than any other cartoon character. While the earlier campaign quoted statistics to show that the Disney reach outstripped that of rival kids' channels, the second in the series claims that when it comes to reaching kids, Disney has C&S channels for breakfast.

Disney blocks on TV, says the company, reach a larger user base across product categories, including families that do not have access to C&S networks. Products like toothpastes, milkfood drinks, ketchups, baby foods and biscuits are unable to get through to a major chunk of non C&S homes in 1 lakh plus all SEC homes, says the company. A similar story exists in the SEC ABC homes in 1 lakh plus towns, says Buena Vista.

The figures show that anywhere between 20 per cent (for ketchups and sauces) and 48 per cent (for biscuits) of targeted users are not reached by C&S homes. DD Metro, which airs a maximum of Disney shows, is an ideal medium for such products, it says. The Disney on TV plan on DD Metro claims to deliver a 27 per cent reach at 1+ with 122 GRPs, and a CPT of 81 with just one spot per Disney Funtime show for one month.



The company had earlier claimed that among the valued SEC A,B and C audiences, the reach of Disney characters is 59 per cent more than its current crop of rival. Disney, overall, reaches over 10 million persons in the country, claims the company.



Stressing on cost effectiveness, BVTI says that Disney is also 38 per cent more cost effective than its nearest rival on an investment of Rs 5,00,000. Even targeting only the SECs A, B and C, Disney on television can deliver 83 per cent more reach, at 22 per cent lesser CPT.



With hour long daily slots and weekly slots on channels as diverse as Sony, DD Metro, Eenadu and Sun, Disney characters speak English, Hindi as well as South Indian languages. While the entry of a dedicated Disney channel in India continues to hang fire, it is currently Cartoon Network that is making hay in the children's segment in the country.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/romedy.jpg?itok=a3iA6yVv
RomedyNow launches new campaign #Dadvice for Father’s Day

RomedyNOW has decided to celebrate the spirit of fatherhood on this Father’s Day with an unique social media campaign called #Dadvice. Traditionally, mothers are seen as more loving, forgiving and compassionate, while fathers are mostly looked up to for career and financial guidance.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/pg.jpg?itok=gqWP9Pay
Procter & Gamble concludes first ‘Women Business Empowerment Program’ in India

Procter & Gamble (P&G) Indiaalong with its partner WEConnect International recently concluded the Women Business Empowerment Programin India

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/rvcj.jpg?itok=okjXKaCo
Mobile brands like OnePlus, Xiaomi, iVOOMi use RVCJ Media for product advocacy and brand promotion

In the recent past leading smartphone brands like OnePlus, Xiaomi, iVOOMi, and Jio Phone have hired RVCJ to leverage the digital publisher’s social media reach to strengthen and influence their brand perception, online

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/Hyundai-FIFA.jpg?itok=os3Y0_NI
Hyundai launches #SaveMyGame campaign for football fans

MUMBAI : Hyundai Motors India is one of second largest manufacturer of cars and number one exporter. Hyundai today announced the newly launched of a unique and creative digital campaign #SaveMygame for all the football fans in allover country. The campaign will be live from 14th June to 15th June...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/PhonePe.jpg?itok=RnVHcgxJ
Ola partners with PhonePe for cab bookings

MUMBAI: Flipkart-owned UPI-based payment platform PhonePe has partnered with taxi aggregator Ola. With this tie-up, users will be able to book an Ola cab using the PhonePe app.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/ads.jpg?itok=Id6iMcpV
Ad spends to grow by 10.5% to reach Rs 624 billion in India DAN Report

MUMBAI: Advertising and digital communications group, Dentsu Aegis Network, has released it its biannual global forecasts, pointing to a more positive 2018 for Asia Pacific advertising expenditure than previously expected. 

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/Donate_Blood.jpg?itok=4ZxlWmu9
Transgender model asks "Why don't you donate blood?"

MUMBAI: “Donate Blood and Save Life”, a slogan heard and spread everywhere since years, donating blood is also considered to be every citizen’s responsibility. But how far do we abide the same?

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/Deepika_Padukone.jpg?itok=JEc6Yo4z
Deepika Padukone dazzles in new ad for Jaguar lighting

MUMBAI: Jaquar Lighting, the lighting vertical from Jaquar Group has rolled out campaign with brand ambassador, Deepika Padukone.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/Amitabh-Shweta_Bachchan.jpg?itok=mZchKtxR
Kalyan Jewellers brings Amitabh & Shweta to celebrate Father's day

MUMBAI: Kalyan Jewellers, one of India’s leading jewellery brands, has kick started its Father’s Day campaign with an interesting video chat between Amitabh Bachchan and Shweta Bachchan.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories