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Film producer Vasant Chedda has hit upon a novel strategy
to reach out to viewers directly with his new offering, Danger.
He
has had automobile guru Dilip Chhabria completely redesign
a Honda City car into what he calls his 'batmobile'. Painted
black and silver with pink interiors, it also has a mobile
theatre installed within. Danger holds an adult rating,
and is targeted at collegians and thirty plus audiences. The
car will be driven around Mumbai and will air video cassettes
of trailers of the film on the home theatre. The car itself
is a crowdpuller, claims Chedda. Four people can sit comfortably
in the car and view the promos. Chedda aims to showcase his
trailer to at least 1800 people within the next 25 days.
Danger, conceived, written
and produced by newcomer Chedda promises to be different from
the genre of run of the mill stories. Made on a low budget
and a relatively low profile star cast including Ashutosh
Rana, Jas Arora, Tara Deshpande and Gautam Kapoor, Chedda
is now pushing hard to make audiences aware of his film.
 He
says his film is targeted at all audiences, across rural and
urban India. "It is very simple to understand and is different
, its about people after the underworld mafia money," he says.
The idea of the batmobile is that by word of mouth at least
each person will spread the news to at least 10 people, says
Chedda .
"We are looking at a vertical release and not a horizontal
release and will be coming out with a limited number of prints.
The picture is very different , its about an accountant to
the mob, his mistress and her lover who want to steal rupees
two crores from the mafia" he says.
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