Ad Age Announces Best of American Advertising Awards in 2001

 US-based marketing and advertising magazine Ad Age has announced the winners of the best of advertising for work produced for TV, magazines, newspapers and out-of-home categories in the U.S in 2001.

And the agency coming out on top is the Omnicom Group's Goodby, Silverstein & Partners, San Francisco, which won two Best Awards and two commendations.

Wieden & Kennedy's "Freestyle" basketball gem for Nike choreographed as a musical performance on 6 May 2002 was unanimously named Best of Show. Its Creative Directors were Hal Curtis and Jim Riswold and Vic Palumbo produced it.

A special 9/11 category was added to recognise the inspiring, often poignant work created following the Sept. 11 terrorist attacks. The "New York Miracle" campaign by Omnicom's BBDO Worldwide celebrated the city's spirit with inimitable New York-style humor.

Bartle Bogle Hegarty, New York, partly owned by Bcom3 Group, pocketed two Best Awards while Havas Advertising's Arnold Worldwide, Boston, snared one Best and three commendations -- all for Volkswagen. Arnold won the Ad Age Best Award for magazine ads, 2002 with Volkswagen's Lighter campaign and received a commendation for Volkswagen's Dome ad. Cakeheads - a print campaign for Aurora Foods' Duncan Hines Cake Mixes brand produced by Interpublic Group's Bozell's New York office - also received an honourable commendation from Ad Age's eleven editors and agency reporters who reviewed the ads in a full day of judging on 25 March at the magazine's New York office.

The Ad Age Best Awards for television, 2002 went to "Budweiser" "What Are You Doing" for alcoholic beverages, Nike "Freestyle" for apparels and accessories, Toyota "Dog" for autos, Lucky magazine "Cheryl & Me", E-Trade "Chimp" for financial services, Lipton Sizzle & Stir "The Woolery's" and "The T's", Aquafina's "Nothing" for non- alcoholic beverages, "Ketchup Soup" for public service announcements, 9/11 for "New York Miracle" IBM "Heist" for technology and communications, Target "Blue" for Fast Food and New York Lottery "If I had a million dollars" in the miscellaneous category. The Ad Age Best Awards for best newspapers ads, 2002 went to Target, " Color Your World".

The Best Out- Of- Home Awards went to Public Service Announcement, " Abortion Clinic and Operating Room" marketed by "Pro-Choice Public Education Project". A promotion for the Bronx Zoo by the WPP Group's Y&R Advertising, New York also won a Best Award.

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