Television

Indian ad spend just 0.4 per cent of GDP -PwC Survey

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/13/Untitled-1_8.jpg?itok=mKfIUFz9

A recent survey concuded by PricewaterHouse Coopers on 'global entertainment and media business, concluded that the ratio of advertising expenditure to GDP in India is about 0.4 per cent.

The ratio, says the study, is quite low compared to developed economies like the US (1.3 per cent), UK (1.1 per cent) and Germany (0.9 per cent) or developing economies like Brazil (1.6 per cent), Thailand ( 0.9 per cent) and Indonesia (0.7 per cent).

A country’s total advertising expenditure and its gross domestic product (GDP) have a strong positive correlation in the context of a global economy. The study however, optimistically notes that the advertising expenditure to GDP ratio is expected to go up to 0.5 per cent over the next five years as the Indian economy develops. It, however, says the Indian entertainment industry has immense potential for growth.

“The ingredients for success are present, but the growth drivers need to be enabled by the government and the industry through implementation of various regulatory and policy measures.” it adds. /y2k2/may/may4.htm

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/rahul-shivshankar%20%281%29.jpg?itok=YLMddtK8
Times' Rahul faces 'India Upfront' from 8pm today

Times Now, one of the most popular English news channels in India, is launching ‘India Upfront' with Rahul Shivshankar’. As the name suggests it is a path breaking new show that will put hard facts – upfront -- for the nation to assess. It will be a 60 minute show Monday to Friday at 8 pm,...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/aye-zindgi%20%281%29.jpg?itok=VF3TK-6F
Reinstating optimism in youth, Zing to launch 'Aye Zindagi'

Not often is life kind enough to let you move past errors and start afresh but when it does, we must make the best of it. Chronicling many such stories of human experiences, Zing presents a new fiction show. Titled Aye Zindagi, the channel has roped Rithwik Dhanjani as the host.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/rising%20%281%29_0.jpg?itok=ovvXDhDu
'Barbarians Rising', Roman & Barbarian battle on History TV18

A tyrannical empire. 700 long years of battle. History TV18 is all set to take the viewers to a world altering struggle for freedom. The channel will air Barbarians Rising, a story told from the perspective of the tribes named as Barbarians by the Romans. The show is an epic saga of the fall of the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/this-is-us%20%281%29.jpg?itok=-puIFLGy
NBC's 'This is Us' renewed for two seasons

"This Is Us" premiered in September of last year and is already quick on its way to success! The show that airs in India on Star World Premiere HD received a tremendous response internationally and whopped in massive ratings. Now, the show has been renewed for two more seasons.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/Rajeev-Kheror_0.jpg?itok=zu8GaZ4r
Z Living premiering three series in US

MUMBAI: Leading Health Entertainment Network, Z Living is premiering three new series in an all-new primetime programming block kicking off January 2017 in the US.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/Raj-Kundra.jpg?itok=3ZC1pEBX
CoD: CEO Kundra no longer offers 'Best Deal'

MUMBAI: Prospects of Best Deal TV seemed to be bleak as Raj Kundra, the husband of Shilpa Shetty, who was the CEO of the home shopping channel, has put in his papers.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/BARC%20India-Image.jpg?itok=0E8bNSV8
BARC India mulls client contract review & enforcing opt-out clause

NEW DELHI: India’s TV audience measurement company Broadcast Audience Research Council of India (BARC India) is contemplating a complete review and legal overhaul of contracts it signs with subscribers and also enforcing the opt-out clause mentioned in agreements with an aim to streamline the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/23/Hamid-Ansari_0.jpg?itok=AnQWConm
Veep: 'Advertorials' and 'response features' edge out editorials today

NEW DELHI: Vice President M Hamid Ansari has said that the media must stand up to fear, seek information and speak out, not hesitating to tell the powers their errors in commission and omission.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/hul%20%281%29.jpg?itok=RZX0thii
Online, music cos.enter top 10 TV advertisers list in week 2 of 2017

The first week of 2017 saw an all FMCG hold over the top 10 television advertisers list in terms of ad insertions as per BARC data. The total number of television ad insertions by the top10 brands in week 1 of 2017 (Saturday, 31 December 2016 to Friday 6 January 2017) was 268,323 as per Broadcast...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories