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Telecast
research agency Perfect Monitoring Systems has recently launched
a new product for the television industry.
Called the 'Analysis of Telecast Data through Graphs & Charts',
the agency culls research and provides interpretation of information
generated through research. According to the agency, the application
provides the user with powerful tools to generate graphs and
charts online with the latest data. The software architecture
is an open end module enabling customized solutions, which
means analysis option is tailor made for user requirement.
The new tool includes utility parameters such as position,
brand before and brand after to the reports. The position
of the ad gives the number of the ad out of all the ads that
have appeared for the selection. 'Brand before' is the ad
preceding the ad for which the report is purchased while 'brand
after' is the ad succeeding the ad for which the report is
purchased.
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Channel:
Star Plus. Date Range: 1st April - 30th Apr. Category:
Toothpaste
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