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The
India-West Indies test series saw viewership ratings touching
as high as 10.29 during the second test match featured on
Star Sports, according to an an ESPN Star Sports release.
In addition, over 11.95 million or 65 per cent of all males
15+ ABC cable and satellite homes (source: AC Nielsen TAM)
in nine metros tuned in to watch the India-West Indies test
series during the first four test matches, the release states.
The Samsung advertisement on the last day of the second test
match got the rating of 10.29, followed by other brands such
as All Out Mosquito Repellent, MRF, LG Refrigerator and Dr.
Morepen ranging ratings of 10.14 to 9.88.
The third day of the fourth test also got very high ratings
with TVS Victor, Pepsi and Bajaj Pulsar getting ratings between
9.88 and 9.62.
ESPN Star Sports currently holds rights to all international
cricket from eight out of the 10 test playing nations in the
world, including Australia, New Zealand, South Africa, England,
West Indies, Zimbabwe and Pakistan. In addition it has the
recently acquired rights for all international cricket out
of Bangladesh till mid-2006.
In 2002 alone, ESPN and Star Sports will showcase over 261
days of Live and Exclusive international cricket including
a whopping 82 days of India playing cricket covering India
tours to West Indies, England and New Zealand.
"It is our constant endeavour to innovate, create and bring
compelling sports content from around the world for the millions
of our loyal viewers," Manu Sawhney, managing director of
ESPN Software India Pvt. Ltd.
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