Viacom Plus and The Home Depot in cross marketing agreement for humanitarian awards

Home Depot and Viacom Plus, the cross-platform sales marketing unit of Viacom, have entered into a new cross-platform marketing agreement which will be implemented at the "2002 Academy of Country Music (ACM) Awards".

The first "Home Depot Humanitarian Award" will be presented on the occasion, according to an official release. The awards are to be broadcast on 22 May on Viacom's CBS. The awards endeavour to recogonize a country music artist or group committed to serving others, demonstrated "generosity of spirit" and dedicated to helping those in need.

The award will be the first "fan-voted" award in the ceremony's 37-year history. Individuals can log on to to vote, and will be encouraged to participate through messages in Home Depot catalogs and credit card statements, as well as television and radio. The award was developed by Initiative Media North America, Home Depot's media services agency in collaboration with the Academy of Country Music represented by Cornerstone Communications of Nashville.

The Viacom Television Stations Group and the Infinity Country Music Radio stations will help generate awareness and drive online fan voting. Additionally, the campaign will be supported by custom-created content, programming and promotion on Viacom's CMT and CMT will profile nominated artists on-air and online in "Most Wanted Live" and will conduct exclusive interviews during the orange carpet "ACM Awards Arrival Show" on CMT, the release says.

Westwood One will support the programme with promotional spots airing during nationally-syndicated country music programmes leading up to the ACM Awards. In addition, Westwood One will air a live broadcast from backstage of the ACM award ceremony on top 20 Country Music Radio Stations across the US.

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories