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indiantelevision.com's Media, Advertising & Marketing Watch


Max launches "Walkie Talkie Adventure" for kids this summer


(Posted on 16 May 2002 7:00 pm)

HLL Walls' premium candy brand Max Sweets, has announced the launch of its biggest offering for kids this summer with the Max Walkie Talkie Adventure.

Youngsters now stand a chance of grabbing at 10,000 Max Walkie Talkies by scratching the cartoon stamps on the back and creating the magic line I LUV Max.

The cartoon stamps can be secured by buying one ChocoMax or one Max Magic which are worth 50 paise each or 2 Max Masti, which is worth 25 paise each. Every cartoon stamp will have an alphabet on its back and the Kid can win a flashy Max Walkie Talkie. This offer is open till 15 July.

The Max Walkie Talkie Adventure also brings a scholarship worth Rs 3000 for the first 500 Kids who create MAX through placing the cartoon stamps alongside.

Kids can arrange the collector series cartoon stamps and form cartoon strips. The cartoon stamps will be dispensed during the Max Walkie Talkie Adventure.

The completed entries have to be sent to Max Walkie Talkie Adventure, PO Box No 8032, Bangalore - 560008.

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