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indiantelevision.com's Media, Advertising & Marketing
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Nielsen//NetRatings and Interactive Market Systems unveil
online advertising reach and frequency planning tool
(Posted on 15 May 2002 5:35 pm)
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NetRatings
and Interactive Market Systems (IMS), the largest international
provider of information systems for the advertising industry
have launched WebRF, the American online industry's only reach
and frequency suite of media planning tools for Internet audience
measurement in the US.
WebRF will enable media planners and buyers to assess the potential
success of their Internet advertising campaigns prior to launch.
In the past, this capability was available only to traditional
media. The tool brings Internet media planning and research
to the same level of sophistication as print, radio and television
advertising by enabling media planners and buyers to evaluate
the Internet on the same level as traditional media.
WebRF Plus will allow companies to combine Nielsen//NetRatings'
data with ad server or internal site log information and access
respondent level data with sample size limitations. NetRatings
and IMS will also jointly develop multi-media planning tools
to assist marketers in planning and evaluating the effectiveness
of their online multi-media advertising campaigns. WebRF Plus
will be available Q3 2002.
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