Nielsen//NetRatings and Interactive Market Systems unveil online advertising reach and frequency planning tool

NetRatings and Interactive Market Systems (IMS), the largest international provider of information systems for the advertising industry have launched WebRF, the American online industry's only reach and frequency suite of media planning tools for Internet audience measurement in the US.

WebRF will enable media planners and buyers to assess the potential success of their Internet advertising campaigns prior to launch. In the past, this capability was available only to traditional media. The tool brings Internet media planning and research to the same level of sophistication as print, radio and television advertising by enabling media planners and buyers to evaluate the Internet on the same level as traditional media.

WebRF Plus will allow companies to combine Nielsen//NetRatings' data with ad server or internal site log information and access respondent level data with sample size limitations. NetRatings and IMS will also jointly develop multi-media planning tools to assist marketers in planning and evaluating the effectiveness of their online multi-media advertising campaigns. WebRF Plus will be available Q3 2002.

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