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indiantelevision.com's Media, Advertising & Marketing
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AXN offers Indians chance to set Guinness records
(Posted on 14 May 2002 6:20 pm)
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AXN
is ready to pep up the lives of action enthusiasts with "Be
a Guinness World record Holder" contest to be held in India
by the channel.
AXN aims to give people the opportunity to participate and perform
the stunts that they only dreamt of, a la the Guinness Records
series on the channel. The popular series hosted by Mark Thompson
is a reality series based on the world-renowned Guinness Book
of World Records.
The one-hour episodes on the show include multiple challenges
during which ordinary participants go to ultimate extremes to
either break an existing record or create new ones. Experts
will judge participants in the various feats and winners of
preliminary entries will get a chance to break the record on
the day of the final event. The entire exercise is designed
to personify the qualities of adventure, thrill and voyeurism
that reflect AXN's core brand values, says SET India assistant
vice president, sales and marketing Rohit Bhandari.
Enthusiasts can try their luck by logging on to www.indiatimes.com
or sending in entries at AXN, C/O Set India Pvt. Ltd, P. O.
Bag 12121, Azad Nagar Post office, Veera Desai Road, Mumbai-400
053. The last date for receiving entries is 5 June 2002.
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