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Pepsi's new ad brings SRK, Kareena and Sami together

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Cola wars are hotting up in tandem with the soaring mercury. Beverage conglomerate Pepsi has unveiled yet another campaign aiming to quench the thirst of happy go lucky youngsters addicted to the stuff.

The campaign features two advertising debutantes – Bollywood actress Kareena Kapoor and sensational singer Adnan Sami. Shah Rukh Khan who has done a few commercials for Pepsi in the past joins them.

Shot in Venice, the 60-second ad film has been directed by ad film debutante Bollywood choreographer Farha Khan. The camera is wielded by cinematographer Santosh Sivan, while the ad jingle is sung by Adnan Sami and has composed by Loy, Ahsan and Shankar of 'Dil Chahta Hai' fame.

The ad, produced by Shah Rukh’s “Arclights & Films” has Adnan taking Shah Rukh and Kareena for a ride on a gondola in the famous waterways of Venice. A little later, Shah Rukh gets upset and walks off after Kareena drinks his Pepsi. Adnan joins Kareena in wooing Shah Rukh back with a foot-tapping song and dance jig. While Shah Rukh is easily won over by this act, he, however, still does not get his Pepsi."

Pepsi Foods executive director (marketing) Vibha Rishi said that the new campaign takes forward the communication of “Yeh Dil Maange More” to a completely new dimension.

Pepsi had earlier got actor Amitabh Bachchan and cricketer Sachin Tendulkar to star together in an ad film for the first time.

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