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Cola wars are hotting up in tandem with the soaring mercury.
Beverage conglomerate Pepsi has unveiled yet another campaign
aiming to quench the thirst of happy go lucky youngsters addicted
to the stuff.
The campaign features two advertising
debutantes – Bollywood actress Kareena Kapoor and sensational
singer Adnan Sami. Shah Rukh Khan who has done a few commercials
for Pepsi in the past joins them.
 Shot
in Venice, the 60-second ad film has been directed by ad film
debutante Bollywood choreographer Farha Khan. The camera is
wielded by cinematographer Santosh Sivan, while the ad jingle
is sung by Adnan Sami and has composed by Loy, Ahsan and Shankar
of 'Dil Chahta Hai' fame.
The
ad, produced by Shah Rukh’s “Arclights & Films” has Adnan
taking Shah Rukh and Kareena for a ride on a gondola in the
famous waterways of Venice. A little later, Shah Rukh gets
upset and walks off after Kareena drinks his Pepsi. Adnan
joins Kareena in wooing Shah Rukh back with a foot-tapping
song and dance jig. While Shah Rukh is easily won over by
this act, he, however, still does not get his Pepsi."
Pepsi Foods executive director (marketing) Vibha Rishi said
that the new campaign takes forward the communication of “Yeh
Dil Maange More” to a completely new dimension.
Pepsi had earlier got actor Amitabh
Bachchan and cricketer Sachin Tendulkar to star together in
an ad film for the first time.
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