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Hallmark tried a different tack for promoting its Mother's
Day specials this year.
At
a bash last weekend, they roped in Aditi Gowitrikar, Fleur
Xavier, Shaina Chudasama, even Jackie Shroff and John Abraham
to talk about the mother who had always been there for them.
The event at downtown Mikanos
began with a showreel, specially shot for the evening, featuring
Kajol, Pooja Bedi, Esha Deol and Abhishek Bachchan along with
Shobhaa De's children speaking about their star moms, clippings
of which the channel will use in its promotions.
Also honoured were Vandana Gupta as the Hallmark Channel
Woman of the Year- a cancer survivor herself, who set
up 'V care', a voluntary organisation that helps cancer patients,
and 'W! Womanpower' editor Priti Kumar who was joined by Suhag
Khemlani, a young window cleaner who runs a company worth
Rs 25 million and Isabelle Courier Guillard,
an Air France Pilot.
While
Crown Media chief executive, Asia, Terence Yau terms Hallmark
as a family channel about relationships and touching stories,
Asia marketing director Laxmi Hariharan said that the Channel
is privileged to celeberate women icons who have become part
of the Indian tradition by having their very own children
thank them for the diference they have made to their lives.
The celebrations will continue with a week of Mother's Day
movies that are being telecast on Hallmark from 12 May to
19 May.
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