Mum's the word at Hallmark's second annual event

 Hallmark tried a different tack for promoting its Mother's Day specials this year.

At a bash last weekend, they roped in Aditi Gowitrikar, Fleur Xavier, Shaina Chudasama, even Jackie Shroff and John Abraham to talk about the mother who had always been there for them.

The event at downtown Mikanos began with a showreel, specially shot for the evening, featuring Kajol, Pooja Bedi, Esha Deol and Abhishek Bachchan along with Shobhaa De's children speaking about their star moms, clippings of which the channel will use in its promotions.

Also honoured were Vandana Gupta as the Hallmark Channel Woman of the Year- a cancer survivor herself, who set up 'V care', a voluntary organisation that helps cancer patients, and 'W! Womanpower' editor Priti Kumar who was joined by Suhag Khemlani, a young window cleaner who runs a company worth Rs 25 million and Isabelle Courier Guillard, an Air France Pilot.

While Crown Media chief executive, Asia, Terence Yau terms Hallmark as a family channel about relationships and touching stories, Asia marketing director Laxmi Hariharan said that the Channel is privileged to celeberate women icons who have become part of the Indian tradition by having their very own children thank them for the diference they have made to their lives.

The celebrations will continue with a week of Mother's Day movies that are being telecast on Hallmark from 12 May to 19 May.

Latest Reads
Discovery chronicles the harrowing story and extraordinary rescue of the thai soccer team that is captivating the world in Operation thai cave rescue

From the moment the heartbreaking news broke that 12 young Thai soccer players and their 25-year-old coach were stuck in a cave complex near the Myanmar border

Television TV Channels Factual & Documentary
Zee Cinema to air the animated movie Smurfs - The Lost Village on Saturday, 21st July at 12pm

If you’ve watched The Smurfs and The Smurfs 2, you’re probably aware of the tiny blue creatures with white clothes and droopy hats living out their lives in blissful coexistence.

Television TV Channels Movie Channels
TLC to premiere Curvy Bride Boutique for plus size brides

TLC, India’s go to lifestyle channel, is all set to premiere the most popular and talked about UK based show Curvy Bride Boutique from 16th July at 10 PM.

Television TV Channels Factual & Documentary
India’s leading New Age News Brand set to take Television by storm

New-age digital brand is about to take the television screens by storm.

Television TV Channels News Broadcasting
FIFA legal action against BeoutQ for WC piracy

MUMBAI: FIFA will be taking legal action against Saudi Arabia-based BeoutQ, a pirated TV service operating in the Middle East and North Africa (MENA), which continues its illegal piracy of 2018 FIFA World Cup broadcasts, according to an official statement, carried by the Saudi Press Agency (SPA)....

Television TV Channels Sports
Viacom18 launches Colors Tamil HD in Singapore on Star Hub

After entering the Tamil GEC market, Viacom18, one of India’s largest entertainment conglomerates, has launched Colors Tamil HD on Star Hub, (channel no. 132) in Singapore.

Television TV Channels GECs
Zee Café, BBC Worldwide launch second season of premium British dramas

Zee Cafe has partnered with BBC Worldwide to once again entertain Indian audiences with premium British dramas.

Television TV Channels English Entertainment
Zee Tamil’s Sembaruthi completes 200 episodes!

Leading Tamil General Entertainment Channel (GEC) – Zee Tamil has been at the forefront of quality content across genres that caters to the diverse entertainment needs of Tamil audiences across the world.

Television TV Channels Regional
Zee Telugu Announces World Television Premiere of Sai Pallavi and Naga Shaurya Starrer Kanam

Weekend plans just got better with Zee Telugu’s horror World Television Premiere, Kanam, to your home screens on Sunday! From the Abhinetri-famed director A L Vijay, Kanam is a supernatural tale which blends elements of revenge and horror to give the audiences a spine-chilling experience. The film...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories