Television

Monster signs cross platform deal with Viacom Plus

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/13/Untitled-1_22.jpg?itok=ayNSSleO

Monster, which claims to be the leading global online careers site and flagship brand of TMP Worldwide, and Viacom Plus, the cross-platform sales and marketing unit of Viacom Inc, have announced an extensive media partnership across multiple platform channels.

The cross-platform deal was created with arnoldMPG, a division of Media Planning Group (MPG) and the media services arm of Arnold Worldwide, Monster's advertising agency of record.

The partnership will leverage Viacom's vast broadcast, cable and syndicated television, online and outdoor properties to expand Monster's overall reach and frequency in connecting with an expansive audience.

Monster claims to have recorded over 43 million unique visits during the month of March 2002. The Monster global network consists of local content and language sites in countries such as India, the United States, UK, Australia, Hong Kong.

The broadcast and cable elements of this partnership involve a powerful combination of CBS, MTV, and VH1, which delivers key audiences for Monster. Interactive displays will appear on MTV and VH1, with the focus being a new innovative promotional campaign for Monster. The promotion includes a contest where participants who submit their resumes to Monster will be eligible to win a "dream job" at CBS, MTV and VH1.

The "dream jobs" include a position as "Executive Producer for a Day" on a CBS sitcom, a co-host role on VH1's "Top Twenty Countdown," and a production job at an upcoming MTV event.

Additional exposure for Monster includes exclusive sponsorships on CBS MarketWatch. Monster will be the exclusive sponsor of the show "CBS MarketWatch Weekend," a weekly syndicated business and financial news show and will have exclusive ownership of "The Monster Report," a bimonthly show segment dealing with employment and HR issues of the day.

In addition, Monster will develop a co-branded online career center on cbsmarketwatch.com, featuring Monster's job search, techniques on building a resume and interviewing, and expert career management tips and advice.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/LR.jpg?itok=DcCS_M94
LimeRoad rewards loyal customers with new gold membership programme

To further enrich the shopping experience of its loyal customer-base and further deepen ties with them, LimeRoad, India’s online fashion platform, has announced its new loyalty programme titled “LimeRoad GOLD”.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/movies-now.jpg?itok=-31HMbrs
This Holi, enjoy ‘Colour Blast’ on Movies NOW

Movies Now, India’s destination for Hollywood Blockbusters, announces their vibrant line up of the biggest fantasy and animation films with a special property titled ‘Colour Blast’, to celebrate Holi.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/cnn.jpg?itok=oLMVWBYE
CNN explores India’s Finest Travel Experiences with ‘Travel Trends India’

Whether it’s an ambitious road trip throughout Rajasthan or a luxurious stay at a Maharaja’s palace, India beckons to the traveler who is seeking experiences over photo-ops.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/goquest.jpg?itok=2Jb1Tf5E
Goquest Media Ventures picks up drama content from China, Thailand, Taiwan

Independent content distributor GoQuest Media Ventures announced a raft of new acquisitions from China, Thailand and Taiwan

Television Production House Fiction
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/18/discovery.jpg?itok=NoYGrIdE
Discovery Channel to premiere Todd Sampson’s Body Hack 2.0 from 25th March

Discovery Channel, India’s leading factual entertainment channel, is all set to premiere the second season of very popular series Body Hack 2.0 starting Monday, March 25 at 21:00 hrs.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/15/ads.jpg?itok=6Ta5f72c
UC Ads Offers New Content Methods with the Rise of UC Content Ecology

UC Ads, part of Alibaba Digital Media and Entertainment Group, has announced launch of a bouquet of content marketing services for brands.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/16/Chrome_week_10.jpg?itok=pjkhKSwW
English movies most benefitted genre in Chrome week 10

With an 8.99 per cent growth, the English movies genre has marked the highest opportunity to see (OTS) in week 10 of Chrome Data Analytics and Media.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/16/Subhash_Chandra.jpg?itok=8z_37cYq
ZEEL likely to sell 20% to Sony Corp

Japanese multinational conglomerate Sony Corp is in advanced talks with Subhash Chandra-promoted Zee Entertainment Enterprises Ltd (ZEEL) to buy a stake in the firm. As the company has been struggling to raise funds to pay huge debt, Chandra is looking to sell 20-25 per cent stake.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/15/star-sports.jpg?itok=MqOP3DxR
If you have the Game, your Dream can have a Name: Star Sports launches a brand-new docuseries ‘Dream On’ as a lead up to VIVO IPL 2019

The 12th edition of VIVO IPL is all set to enthrall fans globally from March 23rd onwards. Adding to the excitement ahead of the world’s most-watched cricketing tournament, Star Sports, the official broadcaster of VIVO IPL has launched a brand-new docuseries – Dream On – Game Banayega Name.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories