Diet Pepsi and Aquafina aim to capture eyeballs during the Academy Awards telecast

 Supermodel Cindy Crawford is all set to sport a new look in a new Diet Pepsi commercial. In America the ad will air on ABC-TV during the 74th Annual Academy Awards on Sunday.

An official release informs that the new Diet Pepsi spot updates an award-winning ad which had been produced for regular Pepsi in 1991. The tagline was 'Is that a great new Pepsi can or what?'.

The new commercial called Two More Kids, sees Crawford comes across a Diet Pepsi machine with sparkling new bubbly blue graphics at a dusty old country store. The song Just One Look, plays in the background. Two kids look on as Crawford takes a long, slow, gulp ofthe beverage. Are they mesmerised by the woman or by the new look of Diet Pepsi? The spot is updated to reflect changes in Crawford's life since the last commercial was filmed.

The commercial unveils the new tagline, Think Young, Drink Young the release states. Before the Oscar telecast Diet Pepsi will have an online promotion on Consumers can watch the spot on the site beginning today or watch it live on the Oscars. The site will then ask a trivia question about the commercial. The lucky winner receives a 45-karat diamond and sapphire necklace valued at $75,000 the release states.

Meanwhile bottled water brand, Aquafina also has ad plans up its sleeve on the Oscar telecast. The ads will feature the voice of Robin Leach. Aquafina will aim at synchronising the product with Hollywood's biggest night. Leach gives an award-winning performance as he describes situations where "nothing" turns out to be the most prestigious "something" you can receive from bottled water.

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