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indiantelevision.com's Media, Advertising & Marketing
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Cartoon Network and Bournvita offer trip to Kangaroo land
(Posted on 5 June 2002 4:15 pm)
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Cartoon Network has announced a brand promotion in association
with Bournvita which claims to be the biggest brown milk food
drink brand in the country. At stake is the opportunity to
spend the summer in Australia.
An official release informs that contest forms for the offer
are inside every Tom & Jerry or Dexter’s Laboratory branded
shakers given complimentary with every 500-gram Bournvita
pack. In addition to a five-day all expenses paid trip, the
winner and his family will get the chance to meet toon stars
at the Cartoon Network Cartoon Beach as well as visit the
Warner Brothers Movie World and Sea World the release states.
200 kids stand to win other exciting prizes. A rider has been
attached stating that this offer is valid only until stock
lasts. TV commercials and in-store advertising extensively
support the Bournvita promotion.
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