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Dabur's
Real Fruit Juice has bagged the award for 'Highest sales growth
achieved by a brand' at the first ever beverages industry
seminar - 'Competing for Thirst - Opportunities for Growth'
held in Mumbai.
Real, says
an official release, was chosen by an independent panel of
jurists as the fastest growing brand in the beverage industry.
Dabur Foods claims to be the only company in India to use
the latest spin cap tetra pack and cold fill technology, enabling
it to remain fresh for a longer duration and retain the natural
taste of the juice.
A research
conducted by Blackstone Market Facts, says the release, found
that Real was preferred by over 50 per cent of the respondents
as compared to 39 per cent for other competing brands. Dabur
Foods, a 100% subsidiary of Dabur India, is the leader in
the Indian packaged fruit juice market with a market share
of over 55%.
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