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HLL-MindShare Fulcrum bags Gold in Amsterdam

HLL-MindShare Fulcrum team India have been awarded the highest honour at the Unilever Global Communication Channel Planning (CCP) awards - winning the Gold for their Fair and Lovely entry, the flagship skin care brand of HLL.

The show took place in Amsterdam on 12 June. The Unilever Global CCP Awards are an annual event which recognise and reward brands and agencies that have used Communication Channels (Media) innovatively and effectively to build brands. MindShare also won the Silver and Bronze for their entries on Dove (USA) and Lipton Cold Brew (USA).

CCP is a strategic process that starts with a brand's marketing goals and joins budgeting, channel mix and a 360 degree plan. All these meet the consumer where it matters most. The Indian entry for Fair and Lovely won the 'Gold' for outstanding targeting of different audiences through the use of unique and innovative channels. The Mumbai team provided 360 degree communication channel solutions encompassing print innovation, rural events, television innovation, PR and customised TV programming for growing the brand.

Launched in 2001, Mindshare Fulcrum is part of WPP Marketing Communications, India's largest media investment management group with billings in excess of Rs 1,500 crores. MindShare Fulcrum is the sole media investment management group for Hindustan Lever limited, providing media planning and buying services. Specialist services are provided through its Advanced Techniques Group, M Digital, MindShare Consumer Insights Group, Broadmind and WPP Outdoor.

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