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Pepsi launched its latest consumer campaign in Mumbai
at the "Bombay Blue" restaurant last week.
The current teen icon Fardeen Khan kick-started a series of
consumer initiatives at the restaurant, including the World
Cup Soccer Promo - Just For Kicks, Pepsi A-Ha Meal
Deals and Star Wall. Five Pepsi slogan contest
winners won the chance of a Pepsi combo meal with the actor
on the occasion.
Just For Kicks gives soccer buffs the chance to win
exciting gifts, World Cup premia and Pepsi Aha 500-ml PET
bottles. Pepsi A-Ha Meal Deals include the offer of
500-ml Pepsi Aha bottles for every pizza, pasta and sizzler
purchased till 16 June, according to an official release.
Pepsi will take Fardeen to other Blue Food outlets in Mumbai
including "Not Just Dosas", "Bombay Blue V" and the "Noodle
Bar".
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