At this year's Cannes International Advertising Festival, Universal McCann Sydney, Australia, received the top accolade, the Media Grand Prix, for its Magnum Ice Cream "7 Deadly Sins" mixed media campaign on behalf of Unilever's Magnum Ice Cream.

This is in addition to three Gold Lions awarded to UM: Puerto Rico for MasterCard ("Best Use of Television"), Sao Paolo, Brazil, for ACDelco Batteries ("Best Use of Outdoor"), and Sydney for Magnum Ice Cream ("Best Use of Mixed Media"), an official release says. In total, Universal McCann received more top honors than any other media agency at the Cannes Ad Festival.

Universal McCann also had seven additional shortlisted campaigns from around the globe, including in the "Kids" targeting and "Best Use of Radio" categories.

Universal McCann, with global billings of $17.9 billion, is the media arm of McCann-Erickson WorldGroup, which is a part of The Interpublic Group of Companies.

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