Logica and Reuters have joined hands to bring live images and content from the World Cup to mobile phones, using the Multimedia Messaging module (MMS) of The Messaging Platform from Logica.

Content and application providers will be the main source of the traffic and revenue in the first phase of MMS, says a company release. Reuters, as a widely read news source on the Internet, will be a major player in mobile broadcast services, feels the company.

The immediate results of this partnership are on display at the ongoing CommunicAsia 2002 in Singapore where Logica will broadcast Reuters content on its stand. World Cup breaking news with pictures, game summaries and video will be the highlight of the demonstration. Reuters Internet Delivery Service and The Messaging Platform from Logica will be the core technologies used.

Logica plans to introduce Reuters content services to its mobile operator customers as a packaged service this summer. Reuters senior VP strategic partnerships, pictures, sport and graphics Monique Villa says the company has deployed its largest ever off-site editorial operation in Korea and Japan with 190 editorial staff, including 128 journalists, to ensure customers receive the widest and largest package of multi media news from the World Cup.

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