i-traffic, an interactive ad agency and subsidiary of AGENCY.COM has commenced an innovative campaign for British Airways, designed to support the airline's Wimbledon sponsorship.

"Elevate Your Game. Fly Flat." is running on key sports and news sites till the end of the Wimbledon event, which takes place 24 June - 7 July. "Elevate Your Game. Fly Flat." includes the novel "page-tilt" ad units, an i-traffic innovation seen earlier this year during the airline's award-winning "Fly Flat. Fly Free." campaign, also developed and implemented by the agency. Page-tilt units turn an entire web page on its side for a few moments to demonstrate the 'sideways' point of view from British Airways' fully flat bed seat in business class.

This new execution takes the innovative brand/response unit to the next level by incorporating audio and also leveraging Eyeblaster technology, which enables the page-tilt to integrate seamlessly with unique content across three different sites, says a company release. Other complementary units include interactive staples such as skyscrapers, banners and superbanners that include Flash and other rich media technologies.

Return on investment, says the company, will be measured by the lift in key brand metrics and the number and quality of activated enrollees.


Click here for Archives