BBC World gets to partner 3G World Congress 2002

BBC World is the official television media partner of the 3G World Congress 2002.

The annual event, into its seventh year, deals with the global wireless business and will take place from 10-14 June in Hong Kong. The event claims to be the leading forum where telecommunication operators and vendors meet to showcase the latest products and services.

The channel's logo will be on display on all conference materials and it will be carried throughout the conference centre in the important areas. Stephen Cole, who hosts the information technology show Click Online for the channel, will host the events Industry Achievement Awards on 11 June. Click Online will also produce a special report on the conference, which will air on the channel this month.

Besides this, viewers tuning in to World Business Report and Asia Business Report will get regular updates regarding conference goings on.

Speaking on this, account director for airtime sales in Asia Sally Young said that the package of editorial coverage and special reports was an example of the flexible solutions the UK broadcaster could offer.

The event will explore opportunities in the marketplace for next generation systems based on Code Division Multiple Access. Participating sponsors at the event include Nokia, Samsung Electronics, Lucent and Nortel.

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