Trip.com, the leisure travel website, and kids' channel Nickelodeon have signed a multi-million dollar marketing partnership to create and promote special family travel packages to their respective user bases.

The alliance positions Trip.com as NickJr.com's exclusive travel-booking partner across Nickelodeon, the basic cable network that reaches more than 85 million households in America. NickJr.com, that draws several parents with young children, will integrate Trip.com's easy-to-use technology and family-oriented inventory to help parents research and book travel specifically geared toward families, says a company release.

The co-branded site will launch around September and will give visitors access to customised family-focused travel packages and Trip.com's collection of discounted air fares, hotels, resort condo rentals, rental cars, last-minute trips, cruises, and an array of personalised services. The deal will also provide users access to NickJr.com's family content including fun travel games for kids, Great Family Getaway recommendations, and travel-related Parent's Picks,"such as Top Theme Parks for Kids.

Trip.com and Nickelodeon will participate in co-branded marketing campaigns, including online and on-air promotions and advertisements on NickJr.com, and Nickelodeon, Nick at Nite, TV Land, Nick Jr. as well as Nick Jr. on CBS, says the release.


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