Ravi Krishnan appointed managing director - IMG/TWI South Asia

Sports marketing major IMG today announced the appointment of Ravi Krishnan as the new managing director of IMG/TWI South Asia.

Krishnan, an Australian of Indian origin, will be in charge of the complete gamut of activities under the IMG/TWI banner in the region including organizing and implementing domestic and international sports, fashion and lifestyle events, client management and servicing, corporate representation, consultancy and the full range of television production, programming and distribution activities for TWI, IMG's television arm.

"I am pleased that Ravi Krishnan has risen from within IMG to take over as the Managing Director," said Mark H McCormack, who founded IMG in the early sixties. "Ravi has extensive first-hand experience in India and South Asia for several years now. I am confident that he will excel in his new role, and continue to forge new frontiers in India and South Asia," he added.

"The South Asia region is poised for tremendous growth in the coming years as companies become aware of the benefits of sports and entertainment as a marketing tool. Over the last couple of years we have seen tremendous interest by large corporates in sports like golf, tennis, billiards and bowling, besides cricket," said Krishnan, who gave up a career as a corporate and entertainment lawyer in Australia to join up with IMG India six years ago.

"Our focus over the next couple of years would be to strengthen our core businesses, ensuring that we always use our leadership position globally to enhance the industry as a whole. We are in the process of exploring new projects and identifying opportunities in South Asia that will enable us to leverage our global expertise to conceptualise and implement truly world-class events in India," Krishnan said.

Last year, IMG concluded the largest-ever cricket team sponsorship deal when they acquired the rights to the Indian cricket team from the BCCI, and brought in Sahara India Parivar as the official team sponsor. IMG also brought in the Tata Group as the new title sponsor of the Tata Open Tennis Championship, ensuring that the largest and richest annual sporting event continues in India. The Indian Open Golf Championship, the jewel in the crown of IMG's golf activities, now has Royal Challenge as the new title sponsor. IMG also successfully completed, for the FDCI, the second Lakme India Fashion Week, the biggest and most high profile event in Indian fashion history.

Born in Melbourne, Australia, Krishnan was a solicitor for Clayton UTZ, Australia's largest commercial law firm. He has also worked as an independent consultant to record companies and bands in Australia. Krishnan joined IMG in 1995 and was part of a four-member team that set-up IMG India.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories