MAM

'Get Out There' gets Gold EFFIE for Royal Caribbean

Royal Caribbean International has received the New York American Marketing Association's Gold EFFIE Award for its "Get Out There" advertising and marketing campaign - widely considered to be the top advertising effectiveness award within the US' advertising and marketing circles.

Royal Caribbean's "Get Out There" campaign, created by ad agency Arnold Worldwide, which highlights the active and involved vacation experience guests can have on a RC cruise, was launched to generate increased demand for Royal Caribbean vacations during a time of unprecedented growth within the company and the cruise industry itself.

The campaign, that includes print, television, radio, website, and Internet marketing, is credited with successfully targeting a consumer mindset and significantly increasing brand preference and web traffic, as well as driving strong financial results for Royal Caribbean.



Royal Caribbean launched the "Get Out There" campaign in 2000, positioning the brand as an adventurous and active vacation experience. Its television commercials depict people swimming with stingrays in the Caribbean, hiking on glaciers in Alaska, and ascending rock-climbing walls, rollerblading, and ice skating on board their ships. The commercials direct people to the Royal Caribbean website, where they can experience a virtual cruise, including parasailing, sea kayaking and dogsledding.



Presented annually since 1968, the EFFIE Awards are the only awards of their kind to recognise the year's most effective advertising and marketing campaigns that meet and exceed the business objectives they were designed to achieve. Over 300 of America's top advertising and marketing executives review the campaigns submitted for award consideration in two rounds of judging, and select gold, silver and bronze winners in over 40 categories. Royal Caribbean's Gold EFFIE Award was presented in the Travel/ Tourism/ Destinations category, which covers cruises, hotels, resorts, amusement parks, recreational activity and travel tours.

Winning campaigns need to combine all the disciplines that enter a successful marketing programme: planning, market research, media, creative and account management. EFFIE winners also demonstrate a partnership between agency and client in creation, management, and building of a brand. EFFIE Award competitions are held in the United States and 20 countries throughout Europe, Latin America and the Asia-Pacific rim. EFFIE stands for 'effectiveness in advertising'.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/Vinod_Thadani.jpg?itok=8PetcLgB
Mindshare teams trained to be media neutral: Vinod Thadani

Excited about handling the complete integrated media directive for Hindustan Unilever Ltd , after the big digital mandate win in August last year, Mindshare Fulcrum is all pumped up about serving the best possible media solutions to the brand.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/uri.jpg?itok=jl5zkjUq
Movie Partnership PUBG - URI: The Surgical Strike

Movie promotions broke new ground when URI: The Surgical Strike, produced by RSVP (Ronnie Screwvala Productions) Movies, became the first Indian movie to join hands with PUBG Mobile to launch a surgical strike on Pochinki, one of the largest and most popular towns in the game’s maps.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/kos.jpg?itok=9V866YG8
Marico India appoints Koshy George as CMO

Marico Ltd has appointed Koshy George as chief marketing officer, Marico India. In his new role, George will be responsible for leading the brand marketing initiatives of the company.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/neo.jpg?itok=6DO7-wz5
NeoNiche partners DG7 for omnichannel experience

NeoNiche Integrated, an award-winning, experiential marketing company, has entered into a strategic partnership with DG7, a full-service digital agency that specialises in providing B2B digital marketing solutions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/collage.jpg?itok=orQHYg2K
Leo Burnett India wins creative mandate for Cholayil’s flagship brands

Leo Burnett India has won the creative mandate for Cholayil’s flagship brands Medimix, Cuticura, and Krishna Thulasi for its entire existing product portfolio and future launches.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/monk.jpg?itok=MhLORLHM
Monk Media Network unveils new brand identity on third anniversary

To mark its third anniversary, Monk Media Network - digital marketing agency, with content, social media, and video production at its core - unveiled its new logo, recently.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/ipros.jpg?itok=qnsEqNc4
iProspect India strengthens creative team with two new hires

iProspect India, the digital performance agency from Dentsu Aegis Network has announced two new additions to its creative team; Bobby Thomas and Dhanesh MS, both of whom will join as creative directors.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/jeep.jpg?itok=PSYkWSlw
Jeep Compass bids adieu to mediocrity in new campaign

FCA has unveiled a new integrated campaign ‘This Is It’ for its flagship model, the Jeep Compass. The campaign has been conceptualised and created by Leo Burnett India. The new film positions the Jeep Compass as the ultimate SUV by capability, creature comforts, gadgets and importantly, safety.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/Karthik_Srinivasan.jpg?itok=VpGQ_XhI
Regional representation in creative teams can help reduce blind spots: Karthik Srinivasan

If you’re not in tune with the intricacies of a different language, you’re going to land yourself in a soup. Just like Google’s voice assistant Alexa a few months ago when it had censored the word “chhod” (meaning ‘leave’ in English) from a number of popular Hindi songs, as it confused it with an...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories