Nicolas G Hayek, co-founder, chairman and CEO of the Swatch Group, has been selected the "Advertiser of the Year" at the 49th International Advertising Festival to be held in Cannes from 16 to 22 June 2002. The felicitation is scheduled to take place on 22 June.

This honour recognises the creative and innovative talents demonstrated by Hayek, be it in Swatch product development or in Swatch advertising, achieving the number one position in worldwide watch industry sales.

Swatch, a company of The Swatch Group Ltd. has consistently produced well-received and exciting advertising, an official release states. Recent awards include, a film bronze lion for "Swatch Goal Keeper" and a press silver lion for "Mosquito" in 1999. A press silver lion in 2000 for "Suicide" and last year a silver lion in both press and outdoor for their "Scuba Collection" campaign.

The International Advertising Festival - Cannes Lions - is the largest gathering of worldwide marketing and advertising professionals, as well as the most prestigious advertising awards. Each year, about 9,000 delegates from the advertising and allied industries attend this event to celebrate the crème de la crème of creativity in all major media, discuss industry issues and network with one another.

The 49th International Advertising Festival will be held from 16 to 22 June 2002 in Cannes, France, including the inaugural Cannes Lions Direct to be held from 20 to 22 June.



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