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Dabur's Real growing by leaps and bounds, bags industry award

Dabur's Real Fruit Juice has bagged the award for 'Highest sales growth achieved by a brand' at the first ever beverages industry seminar - 'Competing for Thirst - Opportunities for Growth' held in Mumbai.

Real, says an official release, was chosen by an independent panel of jurists as the fastest growing brand in the beverage industry. Dabur Foods claims to be the only company in India to use the latest spin cap tetra pack and cold fill technology, enabling it to remain fresh for a longer duration and retain the natural taste of the juice.

A research conducted by Blackstone Market Facts, says the release, found that Real was preferred by over 50 per cent of the respondents as compared to 39 per cent for other competing brands. Dabur Foods, a 100% subsidiary of Dabur India, is the leader in the Indian packaged fruit juice market with a market share of over 55%.

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