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Nicolas G Hayek, co-founder, chairman and CEO of the
Swatch Group, has been selected the "Advertiser of the Year"
at the 49th International Advertising Festival to be held
in Cannes from 16 to 22 June 2002. The felicitation is scheduled
to take place on 22 June.
This honour recognises the creative and innovative talents
demonstrated by Hayek, be it in Swatch product development
or in Swatch advertising, achieving the number one position
in worldwide watch industry sales.
Swatch, a company of The Swatch Group Ltd. has consistently
produced well-received and exciting advertising, an official
release states. Recent awards include, a film bronze lion
for "Swatch Goal Keeper" and a press silver lion for "Mosquito"
in 1999. A press silver lion in 2000 for "Suicide" and last
year a silver lion in both press and outdoor for their "Scuba
Collection" campaign.
The International Advertising Festival - Cannes Lions
- is the largest gathering of worldwide marketing and advertising
professionals, as well as the most prestigious advertising
awards. Each year, about 9,000 delegates from the advertising
and allied industries attend this event to celebrate the crème
de la crème of creativity in all major media, discuss industry
issues and network with one another.
The 49th International Advertising Festival will be held from
16 to 22 June 2002 in Cannes, France, including the inaugural
Cannes Lions Direct to be held from 20 to 22 June.
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