McDonald's helps kids connect with soccer at World Cup

Fast food giant McDonald's is helping children score big at the 2002 FIFA World Cup through a special programme which pairs kids with the world's best football players.

As sponsor of the FIFA World Cup Player Escort Program, McDonald's is bringing more than 1,400 children, aged six to 10, from around the world to take the field with the sport's most elite athletes as Player Escorts. The action commence with the opening match, scheduled to take place between France and Senegal.

Till the final on 30 June in Yokohama, Japan, one child will accompany each player from every team for pre-game introductions at all 64 matches. In addition to their moment on the pitch, the Player Escorts will enjoy a variety of social activities and entertainment as well as get to attend FIFA World Cup matches. Among the countries represented are Hong Kong, Indonesia, Ireland, Israel, New Zealand, Turkey, United Kingdom, Uruguay, and host countries Korea and Japan. The children were selected through a variety of activities in their communities, including essay contests, radio competitions, and restaurant promotions.

On November 20 this year, McDonald's will conduct a simultaneous fundraiser for children in its restaurants around the world on the occasion of World Children's Day. The effort will benefit Ronald McDonald House Charities and children's causes in McDonald's communities in 121 countries worldwide, says an official release.

McDonald's has been a sponsor and the Official Restaurant of the FIFA World Cup since 1994, when the Tournament was held in the United States for the first time.

Latest Reads
Understanding the design industry in India

Often, brands have less than a second to make a first impression. Even the best campaign will only get noticed if it's able to stand out in the first few seconds. A good design helps a brand differentiate itself from all the noise of competing messages.

MAM Marketing Brands
“Inspire and Be Inspired”at “D-CODE” - The debut edition of The Advertising Club’s India Digital Review

Indian brands have undergone a digital awakening with digital engagement and innovation being an integral part of every brands core marketing strategy.

MAM Media and Advertising Ad Campaigns
Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019

MUMBAI: With an aim to disrupt the online retail market space, Grofers, the low price online supermarket, has announced its foray into the FMCG segment with the launch of seven new brands under two categories – Budget and Popular G-Brands.

MAM Marketing Brands
FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
Piyush Prasad joins Harley-Davidson India

Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

MAM Media and Advertising People
PhonePe acquires PoS platform Zopper

Flipkart-owned digital payments platform PhonePe, yesterday, announced that it has acquired Zopper Retail, a hyperlocal point-of-sale platform for small and medium businesses. As part of the acquisition, Neeraj Jain, founder-CEO, Zopper will join the PhonePe team as head of product, offline...

MAM Marketing Brands
Gas-O-Fast hands digital duties to Columbus India

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma.

MAM Media and Advertising Account
Alpenliebe Juzt Jelly pits jelly against jelly

Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.

MAM Media and Advertising Ad Campaigns
Kalyan Jewellers celebrates silver jubilee

Kalyan Jewellers has recently launched its new TVC, which features brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories