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Fast
food giant McDonald's is helping children score big at the
2002 FIFA World Cup through a special programme which pairs
kids with the world's best football players.
As sponsor of the FIFA World Cup Player Escort Program, McDonald's
is bringing more than 1,400 children, aged six to 10, from
around the world to take the field with the sport's most elite
athletes as Player Escorts. The action commence with the opening
match, scheduled to take place between France and Senegal.
Till the final on 30 June in Yokohama, Japan, one child will
accompany each player from every team for pre-game introductions
at all 64 matches. In addition to their moment on the pitch,
the Player Escorts will enjoy a variety of social activities
and entertainment as well as get to attend FIFA World Cup
matches. Among the countries represented are Hong Kong, Indonesia,
Ireland, Israel, New Zealand, Turkey, United Kingdom, Uruguay,
and host countries Korea and Japan. The children were selected
through a variety of activities in their communities, including
essay contests, radio competitions, and restaurant promotions.
On November 20 this year, McDonald's will conduct a simultaneous
fundraiser for children in its restaurants around the world
on the occasion of World Children's Day. The effort will benefit
Ronald McDonald House Charities and children's causes in McDonald's
communities in 121 countries worldwide, says an official release.
McDonald's has been a sponsor and the Official Restaurant
of the FIFA World Cup since 1994, when the Tournament was
held in the United States for the first time.
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