KirchSport AG, the company responsible for global marketing and sales of the broadcast rights to the 2002 and 2006 FIFA has appointed UK based Sports Marketing Surveys as its official television research and monitoring centre.

The live monitoring of the event will cover all major international markets and broadcast channels, ensuring that the World Cup is not being broadcast on any non-rights holding channels. Moreover, there will be a watch on 120 channels to ensure that sponsors' and partners' rights are fully protected, says an official release.

In addition, an Internet Infringement Programme carried out by Sports Marketing Surveys will identify any audio, video or virtual content appearing on the internet. The programme will monitor websites in football-oriented and commercial markets, such as sports sites, broadcaster sites, betting sites, news sites and TV replays.

About 3,000 key websites have already been subject to automated and manual searches, which will continue during and after the event, says the release. There will also be an extensive communications campaign targeting the world's largest Internet service providers, portals and Internet proxies to ensure that there is adequate awareness about the rights situation, it says.



Click here for Archives