Warner Bros to leverage brands at Licensing 2002 International

Warner Brothers' Consumer Products division has announced an impressive lineup of brands at Licensing 2002 International. The company is aiming at redefining franchise opportunities for the licensing community. The show will take place from 11 to 13 June in New York.

Licensing 2002 International is the annual trade show for the multi-billion dollar worldwide business of consumer product licensing, marketing and merchandising and the show continues to be the most important marketplace for concepts and creative ideas related to the biggest brands in the world. It is estimated that consumers worldwide spend more than $95 billion on licensed products annually.

Warner Bros. will sing Looney Tunes, weave magic with the help of Harry Potter, solve the mystery of Scooby-Doo. Visitors can also exerience the the force of The Powerpuff Girls .

Through Scooby Doo promotions, Warner is hoping to build up excitement ahead of the release of the first-ever, live-action film based on Scooby-Doo on 14 June. The film stars Freddie Prinze Jr. as ringleader Fred; Sarah Michelle Gellar as Daphne and Scooby-Doo in full 3D CGI for the first time. In addition to a fully integrated theatrical marketing campaign, promotional partners and a soundtrack featuring Shaggy, Baha Men Warner Bros. Consumer Products has created a licensing and merchandising programme.

The Looney Tunes brand is comprehensively supported worldwide by publishing, music, interactive, online, home video, advertising and branded food/beverages. Looney Tunes brand flavoured milks, first distributed in China and now the US and Mexico, have been guzzled by consumers all over the world.

The Powerpuff Girls is the winner of last year's International Licensing Industry Merchandisers' Association (LIMA) License of the Year. The world's first female kindergarten superheroes, The Powerpuff Girls will fly onto the big screen in their very first theatrically animated feature film on 3 July. This year, The Powerpuff Girls reading club will officially be launched.

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