|
Warner Brothers' Consumer Products division has announced
an impressive lineup of brands at Licensing 2002 International.
The company is aiming at redefining franchise opportunities
for the licensing community. The show will take place from
11 to 13 June in New York.
Licensing 2002 International is the annual trade show for
the multi-billion dollar worldwide business of consumer product
licensing, marketing and merchandising and the show continues
to be the most important marketplace for concepts and creative
ideas related to the biggest brands in the world. It is estimated
that consumers worldwide spend more than $95 billion on licensed
products annually.
Warner Bros. will sing Looney Tunes, weave magic
with the help of Harry Potter, solve the mystery of Scooby-Doo.
Visitors can also exerience the the force of The Powerpuff
Girls .
Through Scooby Doo promotions, Warner is hoping to build up
excitement ahead of the release of the first-ever, live-action
film based on Scooby-Doo on 14 June. The film stars Freddie
Prinze Jr. as ringleader Fred; Sarah Michelle Gellar as Daphne
and Scooby-Doo in full 3D CGI for the first time. In addition
to a fully integrated theatrical marketing campaign, promotional
partners and a soundtrack featuring Shaggy, Baha Men Warner
Bros. Consumer Products has created a licensing and merchandising
programme.
The Looney Tunes brand is comprehensively supported worldwide
by publishing, music, interactive, online, home video, advertising
and branded food/beverages. Looney Tunes brand flavoured milks,
first distributed in China and now the US and Mexico, have
been guzzled by consumers all over the world.
The Powerpuff Girls is the winner of last year's International
Licensing Industry Merchandisers' Association (LIMA) License
of the Year. The world's first female kindergarten superheroes,
The Powerpuff Girls will fly onto the big screen in their
very first theatrically animated feature film on 3 July. This
year, The Powerpuff Girls reading club will officially be
launched.
Click here for Archives
|
