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indiantelevision.com's Media, Advertising & Marketing Watch


CNBC launches second edition of Asia Business Leader Awards



(Posted on 1 June 2002 1:10 pm)

Business and financial channel CNBC in association with TNT, has invited entries for the second annual Asia Business Leader Awards 2002. The awards recognise achievement, innovation and leadership in regional business.

Global business school INSEAD will lead the judging panel. The selection methodology will focus on measuring the effectiveness and leadership impact a leader has on a company, says an official release.

The selection process will be spread over two phases. While the first phase concentrates on measurable criteria - the leadership effectiveness, and will be completed between 3 June and 12 July, INSEAD will shortlist candidates eligible for the second phase.

This phase concentrates on leadership impact. Objectivity will be the prime focus in evaluation. This phase of activity lasting a month, starts 22 July. The results of the second phase will generate the finalists, which will be forwarded to the judging panel, headed by Dr Schutte. The awards are sponsored by The Citigroup Private Bank and supported by host sponsor Invest Hong Kong.

Says INSEAD's associate dean for executive education Asia Prof Schutte: "Judging will be determined based on leadership qualities, impact of leadership on the environment, and the performance of the company. All data will be compiled and processed by INSEAD with focus on the qualitative and quantitative aspects of leadership. Effective leadership, defined as achieving growth even under difficult circumstances, will be highly valued by the panel, especially in international markets."

Entries are available on (852) 2331-4684 or (65) 6326-1796 or by writing to abla2002@insead.edu for an entry kit. For details visit www.cnbcasia.com/abla2002.

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