Television

Virgin Mobile, MTV Networks set to blow roof off cellular content

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/28/Untitled-1_12.jpg?itok=ZKgjijMm

Virgin Mobile, US has unveiled its national, youth-focused cell phone service and its multi-year strategic partnership with MTV Networks, a division of Viacom.

The deal provides for exclusive wireless content and consumer products from MTV and VH1, as well as additional wireless content from Nickelodeon and CMT - a deal certain to blow the roof off current cellular content offerings. Beginning later this summer, every Virgin Mobile USA customer will have access to content from MTV, VH1, CMT and Nickelodeon. Virgin Mobile US CEO Dan Schulman noted that the combined strength of the Virgin and MTV Networks brands would establish a whole new framework for delivering music and entertainment content to cell phones.

Aimed at the under 30 market, MTV Networks and Virgin Mobile plan to start rolling out a wide variety of branded content, including games, graphics, ringtones, text alerts and voicemails beginning later this year. A few future examples include :

* Interactive Voting and Text Messaging - Virgin Mobile customers will be able to use their phones to vote for their favourite videos from music programming like MTV's Total Request Live and send shout-out messages to air on shows like CMT's Most Wanted Live.

* MTV and VH1 Daily Content - Virgin Mobile US customers will have access to the hottest breaking music news, artist updates, music charts and entertainment information straight from the top youth and music networks.

* Games - Nickelodeon will bring characters like Spongebob Squarepants to the world of wireless games, keeping Virgin Mobile customers busy playing away on their handsets. MTV and VH1 will also work together to provide exciting new interactive game experiences for Virgin Mobile customers.

* Ringtones - MTV Networks will launch ringtone services that let Virgin Mobile customers customize their phones with tunes from their favourite artists, as well as theme songs from Nickelodeon's most popular shows.

Later in the year, Virgin Mobile plans to integrate M-commerce capabilities so that its customers will be able to purchase the latest CDs. MTV and VH1 will work with Virgin Mobile to promote customised wireless CD stores featuring top albums from the VH1 Top 20 or cutting-edge MTV Buzzworthy artists. Virgin Mobile will also offer MTV-branded faceplates, phones and other accessories that are popular with the youth and young adults, says an official release.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/karan%26panesar.jpg?itok=xEPzJ7bu
DSport to exclusively broadcast HBL Pakistan Super League '18 live

DSport, the sports TV channel of Discovery Communications India, will broadcast the HBL Pakistan Super League (PSL) 2018.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/Rajesh-Kaul.jpg?itok=iYKp_ISg
NBA: Sony TEN3, HD and Sony SIX, HD to air games with respective Hindi, English commentaries

MUMBAI: Sony Pictures Networks India (SPN) and the NBA today announced that beginning the 2017-18 NBA season, NBA games will be telecast live with Hindi commentary every weekend on Sony TEN 3 and Sony TEN 3 HD. A package of close to 100 NBA games including the regular season and playoffs.The games...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/PUNIT%20MISHRA.jpg?itok=Slo-mlE9
ZEEL CEO Punit Misra says: "We intend to compete fairly"

MUMBAI: Last year in October,  Zee Entertainment Enterprises Ltd (ZEEL) appointed Hindustan Unilever (HUL) sales and customer development executive director Punit Misra as ZEEL domestic broadcast business CEO.  Coming from the FMCG sector Misra has entered the television industry with an advantage...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/CHROMEDM.jpg?itok=A-9nojiv
OTT trumps TV by 44 min among youth: Chrome DM

BENGALURU: Online was larger of the two platforms for consumption of content by youngsters who consumed content only on television or only online in India, a Chrome Data Analytics and Media (Chrome) "OTT Consumption" study has revealed.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/17/Anuj%20Gandhi.jpg?itok=PEje_9co
Viacom18 ditches FTA in UK, now entirely pay

MUMBAI: With the launch of its two channels, MTV Beats and Colors Rishtey, on Virgin Media Viacom18 has transitioned from free-to-air (FTA) to entirely paid platform. Viacom18’s channels will now only be available with a subscription on Sky and Virgin Media.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/sony-bbc-earth.jpg?itok=rLtcwPMX
'Spy in the Wild' premieres today on Sony BBC Earth at 9pm

"Spy in the Wild" will premiere on Sony BBC Earth on 16 October at 9pm. One gets to experience the animal kingdom with this unique show.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/Punit%20mishra%20zeel.jpg?itok=ZOSl3fGX
ZEEL's Punit Misra: Our new logo signifies aspiration of Indian middle class

MUMBAI: Diwali calls for celebration but  Zee Entertainment Enterprises Ltd (ZEEL) is celebrating for a number of reasons; the most important one being the completion of 25 years of journey in the television industry. Zee TV was the first satellite television of India and as the channel embarks on...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/16/ZEE5.jpg?itok=3h9r9P2c
Zee TV new logo unveiled; refreshed digital platform Zee5 launch soon

Celebrating its silver jubilee at a grand event here on Saturday, India’s first private satellite TV channel, Zee TV, unveiled a new logo aimed at representing its journey for the next 25 years, while its parent Zee Entertainment Enterprises Ltd (ZEEL) used the occasion to also showcase the logo...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/15/Untitled-13.jpg?itok=rS7_5L2Q
Zee South biz head Prabhakaran says: "Growth trajectory is our focus"

Zee Tamil, a Zee Entertainment Enterprises Limited (Zeel) Tamil channel, today unveiled a new brand logo during the launch of the Tamil edition of ZEEL's homegrown reality musical show – Sa Re Ga Ma Pa. The previous season of the Tamil edition was Sa Re Ga Ma Pa Little Champs, the current edition...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories