'HBO Buzz' visiting Bangalore

HBO the channel which claims to be 'Simply The Best' has announced that its new initiative 'HBO Buzz' will visit Bangalore the Garden City of India tomorrow and the day after.

Through the venture the channel takes to the streets in a bid to find out what viewers think of programming, particularly properties like 'Friday Double Bill' and 'Saturday Nights'. 'HBO Buzz' has already visited Mumbai and Delhi an official release informs. After Bangalore the next stop is Kolkata.

In Bangalore, 'HBO Buzz' will travel to various localities, hotspots, popular markets, educational institutes and even company campuses to get viewer feedback on HBO and its programming.

The road show will involve a MC moving around the city interacting with the crowd, asking questions, shortlisting and rewarding some of the respondents. The show will also include games that will be played and winners rewarded on the spot. The HBO Bus will be parked in some key market areas also and the MC will make enough noise around the area. Through loud music a lot of buzz will be created. The MC will also give away HBO goodies and promotional material on the spot. The selected winners will get to say their say about the movie channel live on HBO. The event is being promoted through press ads, radio spots, online through the channel's website and branding in colleges and theatres.

An official release informs that 'HBO Buzz' has been specially conceptualised for the Indian market as an interactive platform to meet and talk to the viewers and for them to be seen and heard on the channel.

Speaking on the initiative senior director, on-air promotion & production Karen Ng said: "Taking to the streets of India with HBO Buzz, showcasing India?s viewing population and its exotic, beautiful locations is a way of bringing the channel closer to its audience."

Director marketing HBO Asia Shruti Bajpai said: "HBO Buzz is an exciting on-ground activity that will optimise and integrate with HBO?s on-air personality."

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