Regulators

Most radio listeners still at home, says ORG Marg

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/28/Untitled-1_15.jpg?itok=3xerIzyb

MUMBAI: Not in the car; and not in the local trains. Over 90 per cent of FM radio listeners are currently still at home.

Most of the listeners are not high brow SEC A & B, but the great Indian lower middle classes

That's the finding ORG Marg has come up with, during its recently concluded radio audience measurement study, the first of its kind in the country. The study, done in Mumbai among 930 randomly selected 15 year old and above individuals, also established the fact that it is the SEC D and E listeners who are tuning in the most. Hip RJs with the cultivated accents may soon have to be on their way out.

Not surprisingly, the channel that registered top of mind awareness was Vividh Bharati, the public broadcast channel that generations of Indians have grown up on. The fledgling private FM channels are but a blip on the screen for many listeners, although Radio Mirchi does manage to come in a poor third after Vividh Bharati and All India Radio's FM1. AIR's FM2 follows closely behind while Radio City, Win 94.6 and Go 92.6 don't have much of audience attention. The newly launched Red FM, from the India Today stable, does not even figure in the stakes.

Gender wise too, there is only a slight skew towards the male in the listenership, according to the study. 58 per cent of radio listeners in the city are male. A meager 12 per cent of these belong to the advertiser's darling SEC A, while just 14 per cent to SEC B. A huge chunk of the listenership (45 per cent) comes from the SECs D and E, while 29 per cent belongs to SEC C.

Analysis of radio channels by time slots shows that the morning peaks (7 am to 11.30 am) are higher than the evening peaks (7 pm to 11 pm). While most advertisers as well as private radio channels have been assuming that the average listener is the 18 to 34 year old executive driving to and from work in the metropolis, the truth may lie somewhere in between. ORG Marg executives believe that with the proliferation of miniature FM receivers, the listenership patterns in Mumbai could change drastically in the coming months, the results of the just concluded survey will enable radio players to know what to charge advertisers, and also tailor the content, says the research agency. Radio currently commands barely 1.5 per cent of the total ad pie in the country. While the radio scenario is still in a nebulous stage in India, a technical committee of all major broadcasters, ad agencies, ad houses, advertisers and media-buying houses headed by media research guru Praveen Tripathi has been convened to decide the best research method for Indian conditions.

While there is no radio audience measurement system available in the country so far, the study was conducted via interviews using a structured questionnaire. While the diary method (requiring selected respondents to record their listenership in a pre-coded diary) was believed to be too tedious for the Indian scenario, ORG Marg relied on the recall method, where respondents were asked about yesterday listenership (listenership on the day previous to the interview). The agency also toyed with the idea of using wrist meters ( a method popular in Switzerland), which use microchips fitted in the meters to encode sounds and record listeners' preferences.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/MIB-2-Story.jpg?itok=CHFi2uxm
Supreme Court questions MIB’s digital chatter monitoring proposal

The government proposes, Supreme Court disposes. Well, almost. Not fully yet. Though, the apex court has questioned a Ministry of Information and Broadcasting proposal to monitor digital chatter and online footprint, observing today that if done it would be "like creating a surveillance state".

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/rathor.jpg?itok=LerAmHNZ
Comment: Why it’s important for Rathore at MIB to walk the (sports) talk

He may have started the #HumFitToh IndiaFit campaign that went viral on social media last month and had celebs and plebs posting images of their health routine.

Regulators I&B Ministry
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/ccm.jpg?itok=hpq93_54
CCI reduces penalty on broadcast companies for rigging bids

The Competition Commission of India (CCI) on Wednesday waived the penalty imposed on Globecast and reduced by 30 per cent the penalty imposed on Essel Shyam Communication Ltd (ESCl), rechristened Planetcast, for bid-rigging in tenders for procurement of end-to-end broadcasting services for various...

Regulators TRAI
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/09/TRAI-Story.jpg?itok=FL77A5H2
TRAI: Make STBs, content & telecom services disabled- friendly

With an aim to make communications and TV services more accessible to people with disabilities (PWDs), the Telecom Regulatory Authority of India has come out with a series of recommendations, including a confusing one suggesting that 50 per cent TV channels to be developed in PWD-friendly and...

Regulators TRAI
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/04/Untitled-1.jpg?itok=eLYU_9Gj
Tata Sky mulls fresh petition against TRAI tariff rollout

MUMBAI: Indian DTH operator Tata Sky is exploring options of filing a fresh petition in Delhi High Court against a Telecom Regulatory Authority of India directive to implement a new tariff regime from 3 July. Industry sources indicated that though Tata Sky withdrew its petition filed in the...

Regulators TRAI
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/04/sb.jpg?itok=yJr8e0p2
VCPL to contest SEBI order on NDTV share acquisition

Following the Securities and Exchange Board of India (SEBI)’s directive to make an open offer for acquiring NDTV shares, Vishvapradhan Commercial Pvt Ltd (VCPL) has decided to appeal against the order with the Securities Appellate Tribunal.

Regulators TRAI
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/03/trai.jpg?itok=YYt3LA4r
TRAI says b'cast & cable tariff, inter-connect orders come into effect 3 July

The Telecom Regulatory Authority of India (TRAI) today issued a statement stating that its tariff order for the broadcasting and cable sector will come into effect from 3 July 2018 as judicial compliances have been complied with.

Regulators TRAI
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/02/TRAI-Story.jpg?itok=vJeS8ZHI
TRAI fines Jio, Airtel, others for not meeting service quality norms

Telecom Regulatory Authority of India (TRAI) rapped leading operators, including Reliance Jio, Bharti Airtel, Vodafone and Idea Cellular on the knuckles for failing to meet the Quality of Service standards in the December quarter, reported news agency PTI.

Regulators TRAI
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/27/Trai_800-.jpg?itok=UXwiqChf
Comment: TRAI uplinks progressive recommendations; now MIB, others need to downlink them

The approximately Rs 1,400 billion Indian broadcasting and cable sectors, reeling under the impact of a slow economy and hemmed in by erratic policy-making, would be breathing a bit easy after TRAI’s recommendations on issues related to uplink and downlink of TV channels and teleports.

Regulators TRAI

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories