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NEW DELHI: The meeting of the high-powered government committee
mandated to look into the issue of surrogate and objectionable
advertisements, was postponed today. Reason: In anticipation
that the Cable TV (Networks) Amendment Bill 2002, which will
facilitate the implementation of conditional access systems,
will be discussed in the Indian Parliament's Upper House (Rajya
Sabha).
Admitting that the Rajya Sabha was yet to take up the CAS
issue till the time of posting this story, a senior information
and broadcasting ministry official told indiantelevision.com:
"The meeting was scheduled for late afternoon, but we postponed
it for few days as we were anticipating that the CAS issue
will come up in the Rajya Sabha."
The committee, headed by I&B ministry additional secretary
(broadcasting), Anil Baijal, mostly comprises government officials,
apart from representatives from some NGOs and the Advertising
Council of India.
The official also said that various TV channels have responded
in a positive manner to the request of the committee on mostly
surrogate liquor ads.
"The
idea of this committee is not to browbeat anybody, but to show
them the logic behind the panel's decision on surrogate ads.
If liquor and tobacco ads are banned in India, then there is
no reason why anybody should flout these rules directly or indirectly,"
the official said.
Read other reports
I&B
issues fresh notices to 4 channels over surrogate liquor, cigarette
ads
After
I&B notice to channels over 2 'liquor ads', more to follow
I&B
ministry set to take a close look at surrogate advertising
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