AMN New Media personalises TV style messaging on the Net

AMN New Media has announced that it will begin licensing its newest product called 'Intellimmercial'.

This is an exclusive system that personalises television-style audio/video messaging on the Internet, to third-party web developers and Internet marketers. The system, referred to as the first 'smart' commercial, claims to deliver web-based personalised animated messages determined by specific information drawn from marketing databases. According to a company release, one of the unique features of the Intellimmercial is that it speaks to its visitors by name using a real announcer's voice. This unique system was developed for companies that want to deliver an engaging and personal live action communication to their customers.

The Boston Symphony Orchestra (BSO), the Boston Pops, and Chicagoland's Brookfield Zoo have responded positively to tests of the technology which were conducted as part of their integrated marketing campaigns, says the company. The audio and animation technology uses database information to assemble a set of variable recorded voice messages that synchronize with animated images. The new initiative is considered an important breakthrough in the field of database marketing because it takes the most powerful elements of direct mail personalisation and applies it to TV-like commercials. Combined with its ability to track visitor activity and interest, it is positioning itself as the next generation of web messaging.

The system has been structured to allow outside web animators and agencies to create and build their own web commercials for their clients and add the Intellimmercial's personal audio database technology as part of the complete product.

Latest Reads
Chatterbox launches marketing platform with influencers

MUMBAI: Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favoured by brands, but a majority of brand budgets for it is not spent efficiently. There is a rising class of new influencers,...

MAM Marketing MAM
Bajaj Finserv celebrates fitter lifestyle

MUMBAI: Bajaj Finance Ltd, the lending arm of Bajaj Finserv has launched a campaign #FitForLife Fest to offer fitness and wellness products on no cost EMI option.

MAM Marketing Brands
RTB House opens AI Marketing Lab for advertisers

MUMBAI: RTB House, a global company providing retargeting technology with top online advertisers has opened a new research division called AI Marketing Lab. The lab will research and develop cutting edge mar-tech solutions for both publishers and advertisers.

MAM Marketing Brands
PNB MetLife assigns digital mandate to Jack in the Box

MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has won the social media management and digital campaigns communication duties of life insurance company, PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.

MAM Media and Advertising Event Agencies
IndiaMART promotes payment gateway for SMEs

MUMBAI: IndiaMART has launched its latest digital-led campaign that focuses on various benefits of Payment Gateway, Pay with IndiaMART.

MAM Marketing Brands
Volvo India urges women to reclaim their streets

MUMBAI: Mindshare, a full service media agency and a part of GroupM, has collaborated with world renowned Swedish automobile manufacturing company Volvo Car India to launch #MakeYourCitySafe, a campaign aimed at empowering women to take a stand for their safety.

MAM Media and Advertising Ad Campaigns
Indians want free education, healthcare and basic income: Ipsos global Socialism Survey

New Delhi, May 18, 2018:According to a global survey by Ipsos on Socialism, majority of the Indians polled want access to free education, free healthcare and a basic income.72% Indians believe socialist ideals are of considerable value for societal progress.

MAM Marketing MAM
RPG Group's new campaign speaks about happiness within & outside the organisation

RPG Group, one of India’s fastest growing conglomerates, has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to launch a campaign featuring four films with its brand tagline ‘Hello Happiness’.

MAM Media and Advertising Ad Campaigns
Nihar Naturals celebrates progressive, strong women

Women today are free-spirited, courageous and strong, irrespective of their age and economic backgrounds. Nihar Naturals coconut hair oil, a market leader in eastern India, has unveiled its latest campaign, “Akai Aiksho” to highlight the power and strength of the modern woman. The brand caters to...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories