AMN New Media personalises TV style messaging on the Net

AMN New Media has announced that it will begin licensing its newest product called 'Intellimmercial'.

This is an exclusive system that personalises television-style audio/video messaging on the Internet, to third-party web developers and Internet marketers. The system, referred to as the first 'smart' commercial, claims to deliver web-based personalised animated messages determined by specific information drawn from marketing databases. According to a company release, one of the unique features of the Intellimmercial is that it speaks to its visitors by name using a real announcer's voice. This unique system was developed for companies that want to deliver an engaging and personal live action communication to their customers.

The Boston Symphony Orchestra (BSO), the Boston Pops, and Chicagoland's Brookfield Zoo have responded positively to tests of the technology which were conducted as part of their integrated marketing campaigns, says the company. The audio and animation technology uses database information to assemble a set of variable recorded voice messages that synchronize with animated images. The new initiative is considered an important breakthrough in the field of database marketing because it takes the most powerful elements of direct mail personalisation and applies it to TV-like commercials. Combined with its ability to track visitor activity and interest, it is positioning itself as the next generation of web messaging.

The system has been structured to allow outside web animators and agencies to create and build their own web commercials for their clients and add the Intellimmercial's personal audio database technology as part of the complete product.

Latest Reads
Anita Nayyar elevated as CEO of Havas Media Southeast Asia

Havas Group has promoted Anita Nayyar as CEO of Havas Media Southeast Asia on the back of an accelerated growth strategy in the region. This is in addition to her role as CEO of Havas Media India.

MAM Media and Advertising People
Guest Column: The changing landscape of 'Festive Marketing'

Festive season is a time when marketing spends by brands shoot through the roof – and for good reason. This is the time when most high-ticket purchases are made, or if not, influenced. Because of these, most products have huge discounts going on their platforms or brands.

MAM Marketing MAM
Publicis.Sapient launches campaign with The Humsafar Trust

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has launched a short film, #PeopleNotLabels, in partnership with The Humsafar Trust, India’s oldest LGBTQ organisation.

MAM Media and Advertising Ad Campaigns
Datsun appoints Aamir Khan as face of brand

Datsun has announced actor Aamir Khan as its brand ambassador in India.

MAM Media and Advertising People launches new TVC campaign for ‘Home Utsav’

Real estate platform has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival.

MAM Media and Advertising Ad Campaigns
IdeateLabs retains the digital mandate for RR Kabel with global expansion

In a recent announcement, IdeateLabs, a Mumbai-based digital agency has retained its creative and digital duties for RR Kabel, a leading wire and cable manufacturer.

MAM Marketing MAM
Bloomberg|Quint WhatsApp Service - India’s only business news service which offers customized news & stock updates on the go Over 3.5 lakh subscribers in less than 8 months

WhatsApp has become synonymous with communication on the Internet and with brands deploying innovative means to engage with customers using the app, it has gone beyond being just an informal messaging app.

MAM Marketing MAM appoints Jaikumar KP as SVP for MatrimonyPhotography

Online matchmaking and marriage service has appointed Jaikumar KP as senior vice president to spearhead sales and operations of MatrimonyPhotography, the leading Wedding Photography and Videography Service that has completed nearly 15,000 weddings.

MAM Media and Advertising People
Publicis India terminates Ishrath Nawaz

Publicis India has decided to terminate Ishrath Nawaz following allegations of sexual harassment against him.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories