Television

Fox Sports and Aerodrome walk away with cream of PROMAX / BDA

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California based Fox Sports International (FSI) and Aerodrome picked up the Gold and Silver awards for the Best Sports ID Campaign of 2002 at the PROMAX/BDA International Awards, presented in Los Angeles recently.

The winning network identification graphics package was created for Fox Sports World Canada, which FSI operates in partnership with Canadian broadcaster Global Television. The PROMAX and BDA annual awards recognise the finest promotion, marketing and design achievements in the world. Aerodrome developed the network package for Fox Sports International's channels in Latin America and Canada integrating a gritty, posterized treatment with live action soccer players. The design group first developed the graphics broadcast package for FSI in 1998 and has worked since then to reflect the evolution of FSI's channels, says an official release.

Special recognition for the award goes to Laura Mickelson, former director of on-air promotions at FSI, who was instrumental in the development of this graphics package. Mickelson now works as a producer at FSI's sister company, Fox Sports Net. Aerodrome is celebrating its 15th anniversary this year as one of the leading broadcast design and creative service agencies. The agency is based in Los Angeles, California.

Fox Sports International is an international sports programming and production entity housed within the Fox Cable Networks Group. FSI operates the programming services Fox Sports World, Fox Sports World Espanol and Fox Sports Middle East, as well as a London-based programming syndication sales division, and is partnered with Global Television in Fox Sports World Canada.

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