Television

BAM! Entertainment and Cartoon Network team up for The Powerpuff Girls Movie

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BAM! Entertainment, a developer and publisher of interactive entertainment software, has announced a multi-faceted promotional campaign to coincide with the North American debut of The Powerpuff Girls Movie.

The campaign includes television advertising, national retailer promotions, in-theatre sponsorship, direct mail, discount coupons and gift-with-purchase retailer strategic arrangements. This promotional campaign is one of the broadest in BAM! Entertainment's history, says an official release.

The Powerpuff Girls, is one of Cartoon Network's most popular series. Airing daily on Cartoon Network, the show attracts nearly 19 million viewers per week. Consumer products featuring the trio are popular in a variety of categories, including BAM! Entertainment's lineup of video games, says the release.

The TV ads beginning 8 July will air on primetime for two weeks on Cartoon Network, showcasing The Powerpuff Girls: Chemical X-traction and The Powerpuff Girls: Mojo Jojo's Pet Project.

The theatre promotions will involve sponsoring 500,000 concession trays in 1,100 theatres nationwide and a "One Million Scan and Win" Contest. A co-sponsorship with Toys R Us has also been worked out, in which movie tickets can be used to scan and win prizes at local Toys R Us retailers.

BAM! Entertainment's current lineup of Cartoon Network products available include The Powerpuff Girls: Chemical X-Traction for Nintendo 64 and PlayStation(TM) One, The Powerpuff Girls: Mojo Jojo A-Go-Go for Nintendo Game Boy Advance, The Powerpuff Girls: Mojo Jojo's Pet Project for PC. BAM! has also announced that it will bring The Powerpuff Girls to next generation consoles for the first time this year with a PlayStation(R) 2 game. BAM's fall lineup of Cartoon Network games includes The Powerpuff Girls: Gamesville for PC and Dexter's Laboratory: Chess Challenge for Game Boy Advance.

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