CNN zeroes in on business travellers

CNN has launched its first-ever multi-platform marketing campaign promoting the benefits of staying at a CNN Partner Hotel to business travellers around the world.

The CNN Partner Hotels concept offers travellers a network of leading hotels that guarantee their guests can stay in touch with the news while travelling. Running across international print media, as well as on CNN’s own networks, this new marketing campaign is designed to promote the benefits of knowing that round-the-clock international news in English is available in their selected hotels.

The campaign directs consumers interested in staying at a CNN Partner Hotel towards, the web site that offers the latest travel news from around the world as well as permanent access to the CNN Partner Hotels website. This site provides comprehensive information about the leading hotels connected to the CNN network, including special offers from some of the best-known hotel groups in the world.

Running concurrently in Europe and Asia Pacific, the campaign is being run in a number of international print publications like Time and Fortune, The Wall Street Journal and the International Herald Tribune, plus a 30 second television commercial running on CNN International’s networks in Asia Pacific, Europe and Middle East Africa. It is also supported by a trade advertising campaign that promotes the benefits of a multi-platform hotel marketing package to hotel groups and hoteliers.


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