MAM

MSN, Unicast ally to provide rich media advertising options

REDMOND : Microsoft has announced an alliance with Unicast Communications, a leading provider of online advertising solutions, leveraging its support for Unicast's Online Format Suite on the portal MSN. As an extension of the rich media vendor offerings on MSN, which started with Eyeblaster Inc. and PointRoll in September, the alliance solidifies the commitment MSN has made to providing advertisers with a wide and varied selection of advertising options.

An official release stated that the alliance combines the most-sought-after audience with a leading provider of standardised online ad formats.

Advertisers and advertising agencies now can place any of the rich media ads within Unicast's Online Format Suite on the high-traffic channels of MSN, capturing consumers' attention with integrated and consistent messaging across all their online and offline advertising initiatives.

MSN's global acceptance of Unicast's In-Between-Page ads (SUPERSTITIAL transitional ads), Over-Page units (TopLayer floating ads) and In-Page units (banners, skyscrapers and IMU units) also coincides with the rollout of rich media services in 34 international MSN markets.

MSN claims to have made a commitment to offer advertisers an unbeatable selection of rich media services and third-party vendors. The company says that its relationship with Unicast adds credence to that goal by offering advertisers a highly engaged audience of 300 million unique users worldwide as well as a more diverse variety of advertising options.

The release also stated that MSN differentiates itself from other Web portals by providing more control over the rich media advertising environment and its experience. Rather than relying solely on individual vendors to control the frequency of rich media ads, MSN used proprietary, network-focused technology to regulate ad frequency. This control mechanism helped to protect the consumer experience, prevent overexposure of an advertiser's brand, and multiple rich media ad experiences from appearing simultaneously while consumers are on the MSN network.

The alliance will allow advertisers to use their offline assets, including television commercials, to create In-Between-Page ads that anchor their online campaigns, then extend those messages in Over-Page and In-Page units to achieve overall consistency and message reinforcement. This single-source solution is designed to eliminate the duplicating and time-consuming process of multiple negotiations and make online advertising a more efficient medium to operate.

The international adoption of rich media services on MSN began in November and is scheduled to conclude by the middle of December. Once the rollout to all countries and subsidiaries is complete, advertisers will be able to run dynamic rich media ads essentially anywhere in the world where MSN is available.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/Karnik.jpg?itok=2YOLquvl
Pet Tales with MediaCom senior business director Ketan R Karnik

Pets are a gateway to escape from everyday's stressful life. There is nothing more satisfying and relaxing than coming home to your 'buddy' and spending some quality time with our little furry friends. Executives that have a stressful and strenuous job love to spend some quality time with their...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/08/sagar-m.jpg?itok=eYGCR5-3
Contract Advertising appoints Sagar Mahabaleshwarkar as CCO

Contract Advertising has announced the appointment of Sagar Mahabaleshwarkar as its chief creative officer. With over three decades of experience across leading advertising agencies in India and abroad, Mahabaleshwarkar is a highly feted creative professional with multiple domestic and...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/tata.jpg?itok=XvxiV7lb
Tata Salt Lite launches its new campaign #TakeItLite to create awareness on “Hypertension” and its symptoms

Tata Salt Lite, a low-sodium salt specially formulated to provide 15% lower sodium than regular salt, launched its new campaign today to spread awareness on hypertension and its symptoms.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/campaign.jpg?itok=gWYvJqS2
THE GLENLIVET CELEBRATES LIFE’S DEFINITIVE MOMENTS IN ITS LATEST CAMPAIGN

The Glenlivet, today, launched its new “THE Campaign” in India, celebrating the proposition of definitive moments in life.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/07/omd.jpg?itok=xAAKOobY
OMD India’s campaign for Dalda shines at Drum’s Social Purpose Awards 2018

Marketing performance company OMD India has announced that its campaign ‘#PehleTum’ for Dalda Cooking Oils won the award for ‘Best Integrated Marketing Campaign’ at the Drum’s Social Purpose Awards 2018 in London last week.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/housing.jpg?itok=5LYdkmuq
Housing.com to launch ‘Ghar dhoondhna koi inse seekhe’ campaign

Real estate platform Housing.com will launch its new TV campaign “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara Advani on 7 December 2018.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/hostel.jpg?itok=oUPsPVgD
Whisper collaborates with Girliyapa to launch ‘Girls Hostel’

As a part of its ongoing #MeriLifeMereRules campaign, Whisper has collaborated with Girliyapa to launch ‘Girls Hostel’.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/taco.jpg?itok=gqbTMBvv
TACO BELL BREAKS THE BORING WITH CHICKSTAR WRAP AND #ITSTHENEW

The #foodie millennial generation in India has been flocking to Taco Bell stores in India all year to relish new twists to their favourite food, such as the Naked Chicken Taco and the Crispy Potaco.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/06/7up.jpg?itok=p_w4uLF2
7UP SAYS GOLDEN TIMES ARE HERE

When your time is right, everything that you touch will turn to Gold. It is this timeless insight that 7Up, the clear lemon refreshing drink is building on as the key insight for its new campaign that says- ‘Golden Times are Here.’

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories