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SET, MAX bag 5 awards at Promax & BDA Asia 2002

MUMBAI: Sony Entertainment Television, which walked away with the Best TV Channel Packaging trophy in the Trade and Technical Categories at the Bajaj Boxer Indian Telly Awards 2002 recently, has won further accolades for its packaging.

The Promax & BDA Awards 2002 in Singapore saw SET winning Gold for best overall packaging, a company release says. In all, SET and sister movies and cricket channel MAX have bagged five awards at the event recognised around the globe as the highest accolade for promotion and marketing professionals working in today's electronic media.

"These awards are recognised as the ultimate yardstick for quality by television professionals not just in the subcontinent but around the world," SET India CEO Kunal Dasgupta, was quoted as saying in the release. "It is a matter of immense pride that Sony Entertainment Television has been recognised as the channel with by far the best on-air look, and the Gold for best overall packaging is testimony to this," Dasgupta was quoted as saying.

SET also won golds for best programme packaging (for its flop marriage show Kahin Na Kahin Koi Hai), as well as best out of house promo award for its film on Gully Cricket featuring MAX Brand Ambassador Kapil Dev.

The PROMAX Awards are presented to companies and individuals whose work is judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality, and results in achieving marketing objectives.

The awards SET and MAX won are:

- Best Overall Packaging: SET - Gold

- Best Program packaging: Kahin Na Kahin Koi Hai, SET - Gold

- Best Out of House Image Promo: Kapil Dev, Gully Cricket, MAX - Gold

- Best Print Campaign, Deewana Bana De, MAX - Silver

- Best Campaign on Satellite & Cable, SET - Silver

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