Discovery launches contest to lure in kids

 MUMBAI: Discovery Channel has launched a new 'challenge' for children called Real Kids, Real Adventures Contest.

A part of the Discovery Kids time band, the initiative will commence from 21 August 21 and will target students from classes 6 to 9 and reach 500 schools across five metros - Delhi, Mumbai, Chennai, Kolkata and Bangalore. Says Deepak Shourie, Managing Director, Discovery Communications India, " Real Kids, Real Adventures is a contest where students get the opportunity to combine mental ability with physical skill. The highlight of the contest is a special adventure camp for students. The aim of the camp is to help students imbibe the spirit of healthy sportsmanship, inculcating values such as teamwork and camaraderie, and teaches them to be disciplined citizens of society".

Discovery Channel will kick-off the first phase of the contest with the school contact programme, through which students can participate in the contest by filling up the Real Kids, Real Adventure Contest forms. Students will be required to watch the Real Kids, Real Adventures programmes on Discovery Kids and then answer the questions in the forms. These will then be collated and the 100 best entries from all the five cities (20 per city) selected.

Five shortlisted finalists from each school will be invited for a unique Real Kids, Real Adventures camp at Sitlakhet, Uttaranchal. The three nights and four-day camp will include physical and mental challenges, which the participants will need to overcome. The student who excels in the physical and mental challenges at the camp will be adjudged the winner and will receive a scholarship of Rs. 1,00,000 from the Discovery Channel along with a trophy and a certificate.

Real Kids, Real Adventures airs on Discovery Kids on Thursdays at 3.30 pm, Saturdays at 11 am and Sundays at noon.

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