Disney Online's interactive promo campaign supports ABC's fall TV line-up

 Disney Online has announced the launch of an interactive promotion designed to generate 90 million impressions for the ABC Network's fall television line-up

( ).

The campaign provides television buffs with sneak peaks and behind-the-scenes information about ABC shows and centres around Mushu, a character from Disney's animated film Mulan, who plays the role of a gossip columnist.

The campaign includes: # Mushu's Dish - A weekly e-mail newsletter series for families in which Mushu uncovers insider secrets and divulges undisclosed facts about the fall programming. Each newsletter will provide a clue, which when combined will allow recipients to enter the "Trip Thru TV Challenge."

# A Trip Thru TV Challenge - Using the clues provided by Mushu, participants can try to solve ABC's Prime Time Puzzle. Those who complete the challenge are entered for a chance to win an all-expense paid vacation to California. The winner, along with his/her family (up to four guests), will spend four days and three nights touring The Walt Disney Studios and vacationing at the Disneyland Resort.

They will also receive a once-in-a-lifetime opportunity to appear in a special segment of "The Wonderful World of Disney." The challenge runs through 23 September.

The online campaign also includes media placements on and One of the key components of ABC's new programming strategy is the creation of a horizontal block of programming in the 8 pm slot Monday through Friday. Deemed ABC's Happy Hour, this block is comprised of broad, inclusive programming targeted to entertain. The line up includes The Drew Carey Show and Whose Line Is It Anyway? on Monday.

Latest Reads
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports
Abhishek Upadhyay joins &TV as marketing head

Abhishek Upadhyay, who headed marketing for OLX, has been appointed marketing head of &TV, the Hindi language GEC channel of Zee Entertainment Enterprise Limited (ZEEL).

Television TV Channels People
Saral Jeevan adds three new programs to its prime time offering

Saral Jeevan, a Kannada infotainment channel, is launching three shows today. While one of them is season two of Jnanapada (based on folk songs), the other two programs are based on factual content. With a focus on non- fiction programming like history, mythology, travel and insights from Indian...

Television TV Channels News Broadcasting
Discovery joins hands with BYJU’S for quiz show

Discovery Communications India and BYJU’S, the Learning App, has joined hands to launch a school quiz show called the Discovery School Super League.

Television TV Channels Factual & Documentary
Time Warner to be renamed Warner Media, Turner CEO exits

AT&T announced on Friday, its first full day of owning Time Warner, that the operating businesses in the $85 billion acquisition will be contained in an entity called WarnerMedia. The names of the operating units - HBO, CNN, Warner Bros., TNT, etc. - will stay the same.

Television TV Channels People
This special musical video follows Bani J tirade against trolls as a part of ‘Trolled’ series on RISE by TLC

After a power packed punch by Bani J to the misogynistic trollers, comedy sensation Mallika Dua is all set to fire back with her quirks and wits and show the internet hate its place. This will be the second short format music video under the ‘TROLLED’ series and will premiere on Rise by TLC, a...

Television TV Channels Factual & Documentary
Sports dominated OOH viewership in April-May: BARC

Contributing more than half of the total TV viewership during the April-May period, the sports genre topped charts in Broadcast Audience Research Council (BARC) India's Out of Home (OOH) measurement report. Sports accounted for 70 per cent of viewership, while movies and music enjoyed 10 per cent...

Television TV Channels Viewership
News18 Network launches multimedia campaign to strengthen its position

MUMBAI: News18 Network, has announced the launch of its mega campaign 18=1. The Network, which once comprised of channels such as CNN-IBN, ETV, IBN7 and IBN-Lokmat, recently consolidated all its general news channels under the News18 Brand. This has allowed the Network to develop one, seamless...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories